23 Apr 2003
So what are the latest crazes sweeping China? Well, of course, these days SARS panic has superseded all. I remember just a week ago, though, when SARS was still a pretty distant threat. At that time instead of buying face masks, everyone was buying a brand new drink called Nongfu Guoyuan, or Farmer’s Orchard. At most places you can buy the regular 600 mL (20 oz.) size for 3.5 rmb (US$0.42), or the same size with a flip-top lid for 3.8 rmb (US$0.46).
So what’s special about this drink? Well, first, it boasts at least 30% fruit juice. This might not seem like a whole lot to you, but it’s impressive to anyone who’s ever been in China for any length of time and naively bought “fruit juice” only to receive some watered down, sugary, “fruit-like” concoction with only 10% real fruit juice, if that. 30% sets a new standard, and people are responding. Second, the drink is really good! It tastes like real fruit juice! I’ve been drinking it a lot lately, even though it’s a bit more expensive than similar drinks, which tend to be in the 1-2 rmb range.
The only downside is that the drink is undeniably a shameless V8 Splash ripoff. The package design, the size, the taste, the fruit juice blend (how many fruit drinks include carrot juice??), the way that it is marketed as a healthy drink, the fact that it needs to be shaken before drinking…. Still, it’s good. I will keep drinking it.