16 Dec 2004
We all know that that McDonalds has marketing masters guiding the conquest of every last prime urban location on the globe. Sometimes seeing the results of their efforts is kind of scary though.
The two pictures above (click for the full images) were taken at separate kindergartens in Shanghai. And you can bet the phenomenon is more widespread here in China than just two kindergartens. I’ve seen a few other companies pull the same kind of advertising stunts in kindergartens, but McDonalds is way ahead of the competition.
I asked at the kindergarten which owns the McDonalds stand playset, and they did indeed buy it with their own money. The kids love that playset. (I don’t know the story for the other one; I was only there briefly.) But it’s pretty amazing… in China, too, people are buying products from McDonalds to advertise for free for McDonalds. Even in kindergartens.