14 Mar 2005
I just took some suggestions from a post on Scribbling.net to “help the Googlebot understand my website.” That’s why the title of each blog entry is now linked to, rather than having the “Link” link at the end of each entry.
Why? Well, Google associates the text you use to link to entries with the content of the links’ destinations. For example, if everyone with a website linked the word crap to microsoft.com, microsoft.com would become the number one search result for the word crap even though the word “crap” appears nowhere on Microsoft’s site. That’s why the words you use to link should be relevant. (It’s also the stuff Google bombs are made of.)
The word “link” is not at all relevant to the content of an entry. It’s essentially meaningless, just like “click here” or “here.” A surprising number of sites apparently don’t seem to care at all about this (Boing Boing, for example). I suppose those sites figure they owe nothing to the internet, or the budding Semantic Web, or whatever, and just want to do their own thing. I guess I’m more of a team player in this respect.
Anyway, Scribbling.net’s suggestions are worth checking out.