12 Jun 2005
The other day on the way home I checked my mail. There was no real mail; it was mainly just flyers for satellite TV installation. There was also a little booklet which was quite clearly unrelated to satellite TV, however. It was a Changning District propaganda handbook issued by the government. “What do you want that for?” my girlfriend asked. “Just throw it out.” She doesn’t really get why I would find something like this interesting.
What I find most interesting is that the government still goes to such trouble to even publish something like this. The little booklet is obviously very professionally printed. It’s glossy, in full color. How many people were involved in its publication, and how much money was spent on its production? Was it distributed to all residences in Changning District? I don’t know the answers to these questions, but the government is clearly still putting a lot of money into traditional forms of propaganda that seem ineffectual to a new generation of Chinese.
I’m not about to read the whole booklet cover to cover, but it does have some amusing sections. I recommend the Q&A section (30 questions) and the Slogan section (50 slogans). Be sure to click on the “ALL SIZES” button at the top of the photo to see the pages in a readable size. I find Chinese propaganda particularly difficult to translate, so I’m not going to bother. If you read Chinese, have a look. If someone wants to put up a translation, that would be even cooler.