Video Coke Machines
20 Jun 2005
Is this common back in the States now, or is this marketing trick being tested here in Asia? You can’t tell from this shot, but that screen at the top right is displaying nonstop Coca-Cola advertising.
The people at Coca-Cola are pretty much universally regarded as marketing geniuses. What, then, were they thinking when they thought this up? Apparently it’s supposed to work something like this:
You’re walking by a Coke machine. You don’t feel like a Coke. But then you notice something new: a video screen on the Coke machine! You are lured in by the familiar glow, then entranced by the saccharine smiles of the pretty people on the screen all going gaga over Coca-Cola. Suddenly you’re thirsty…
Yeah… somehow I don’t buy it. It is sort of a novelty the first time you see it, but after that, you ignore it as usual. I’ve never seen anyone watching the screens. Seems like an awfully big investment, considering I am seeing these things all over Shanghai now.
Does this make any sense at all?