The Mummy in Shanghai
22 Jun 2005
Ever since the May holiday, Shanghai’s Zhongshan Park has been housing a big The Mummy Returns promotional activity. It’s like a mini Egypt-themed fair. The main entrance of the park is all Egypted out, and a huge-screen (but low-res) TV has been installed which shows nonstop The Mummy Returns clips, interspersed with advertisements for the mummy fair going on inside the park. Each ticket costs a ridiculous 80 rmb per person.
After you pay, you head into the park and find the mummy section. If you’re unlucky there’s a line. (There were really long lines all throughout the first week of May, but there rarely are now.) You’re herded into the mummy’s temple, a sort of Egypt-themed haunted house. The haunted house was actually quite well done. The best part was all the workers inside dressed up like statues (they really did look like statues). They would remain motionless for a while, and then suddenly come to life, totally freaking people out. Good stuff.
When you come out you’re in the familiar carnival setting. You are surrounded by booths selling everything from National Geographic videos to The Coffee Bean Tea Leaf refreshments. There are lots of impossible games you can play, paying with expensive tokens for a chance at impossible odds to win a virtually worthless “prize.” The familiar favorites were there: shooting (ridiculously small) hoops, fishing, ring around the bottle, etc. The one game with decent chances was a dart game. You just had to pop balloons with darts to win your crappy prize.
If you’re there at the right time, you may also get to see a live show. Yes, it’s Shanghai’s version of the Egyptian craptacular! When I was there the performances alternated between dances which tried to stay on theme, using Middle Eastern music and costumes, and dances which seemed to appeal to teenagers, using flashy clown colors and pop music. Guess which are which!
All this is somewhat odd, of course, but the big question in my mind is: WHY? The Mummy Returns was released in 2001! Why go to all this work to promote a movie that’s already four years old? (I think the event has increased sales of pirated copies, though.) Is it a coincidence that Shanghai started whoring out Zhongshan Park to carnivals the same year that it stopped charging park admission for a lot of its parks?
P.S. Did anyone think it strange that there were Egyptian designs behind the video Coke machine I wrote about? Didn’t think so. Well, it was at this Mummy Returns carnival.