Those Cute Shanghainese
27 Sep 2005
I’ve seen it so many times in Shanghai… propaganda telling Shanghai residents to “be a cute Shanghainese.” The word for cute in Chinese is 可爱, and it’s not one of those tricky words to translate. “Cute” is pretty much just “可爱,” and “可爱” is pretty much just “cute” (except when it’s being “lovely”). So why is the government always telling its people to be cute? I have no clue.
Anyway, I’ve been meaning to get a picture of one of those “be a cute Shanghainese” messages for a long time, but never have. Brad at Shanghai Streets recently captured a good example of it, so I guess I can stop trying.