Bulk pricing at last?
06 Apr 2006
It seems hard to believe, but bulk pricing is hard to find in China. When I had only been in China for about a year, I would typically have conversations like this with supermarket clerks:
> Me: How much for one?
> Clerk: 5 rmb.
> Me: OK, how about if I buy this 6-pack?
> Clerk: (looking at me like I’m a little slow) 30 rmb.
> Me: OK, then this whole case of 24?
> Clerk: (wondering what’s wrong with me) 120 rmb. Like I said, 5 rmb each!
Coming from such a hugely capitalist nation, it confuses me when I’m not constantly being goaded into consuming more, more, more. But finally I got it: China just doesn’t do bulk pricing in supermarkets.
Until recently! I saw this box of 蒙牛 (lit. “Mongolian Cow”) milk packets at the grocery store, and they were doing a special promotion: you buy the box of 8, and you get the one taped to the outside for free. Soon thereafter I began seeing this “buy 8 get 1 free” strategy everywhere (but only for milk).
But speaking of Mengniu, have you had this stuff? It is so good! I’m a milk drinker, so I can’t believe I lived in China so long before trying it. It’s so thick it puts American “whole milk” to shame. And then Mengniu chocolate milk… well, don’t even get me started. If you live in China and you drink 光明 (Bright), you’re totally missing out. (If you don’t want all that delicious milk fat, I guess maybe you want to be missing out, though…)