A New Advertising Low?
08 Nov 2006
There are so many ads for cosmetic surgery in Shanghai taxis these days. Ken reports this grim discovery:
> Now, it can be annoying when you’re sitting in a taxi and you cannot turn off the TV screen 18 inches from your face, but I can live with it. However, what I saw in the taxi today today was perhaps a new low. There was a print ad, mounted on the back of the head rest in front of me, advertising a plastic surgery clinic that obviously churns out operations. Part of the ad was a reflective plastic thing (it looked like tin foil) in the shape of a mirror that invited you to look into it and consider if you didn’t need to do something about your looks. (I answered in the affirmative.)
> So there you are stuck in traffic, on a Monday morning for an hour and all you see is your own, crumpled, ugly mug looking back at you with, a doctor holding a scalpel smiling at you. (I wept profusely.) I almost told the taxi driver to head over to the clinic and get it done before lunch.