Jing'an Temple Is All Coked Out

06 Jan 2008

It’s not uncommon for one advertiser to buy up tons of ads in one subway station, but usually when they do that, they have two or maybe three different ads. Coca-Cola went crazy at Jing’an Temple. I think maybe they’re trying to hint at some kind of relationship between Coke, famous Chinese athletes, and some sort of sporting event, perhaps in 2008? These ads are very subtle.

All are from the Jing’an Temple Metro Station:

Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad Coca-Cola Beijing 2008 Olympics Ad

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. That’s insane, were these just all in a row?

  2. Unfortunately, this is not just a Chinese phenomenon. Here in Scandinavia, big corporations also have a tendency to shanghai our metro stations. Yet another puny and pathetic capitalistic attempt to… Wait a minute, I feel thirsty…

  3. Sheesh… 15 ads. They’re really devoted in promoting the Olympic games. Well they got me. I won’t be buying Coca Cola anytime soon but I’ll definitely be watching the games.

  4. Welcome to The biggest capitalist country in the world – China

  5. Yao looks bad ass… 我回来了… it’s like he’s a cross between Chuckie and the Terminator.

  6. Nice ads. I saw some olympic ads in Beijing that are less colourful but also interesting. We published about that almost at the same time…

    http://chinochano.zoomblog.com/archivo/2008/01/07/otra-vez-las-tres-rayitas.html

  7. Welcome to The biggest capitalist country in the world – China

    Or maybe the biggest propaganda country.

  8. I’m feeling the gas build just looking at those ads.

  9. Kinda off topic but has anyone noticed that Greg at Sinobling hasn’t posted in over a year…. Has he retired?… John you need to get him blogging again.

  10. Hello John,

    The only thing that surprised be in this ad campaign is that is was done by coke and not Pepsi. When I first moved to China, I was surprised by how Pepsi seemed to have bought up all the ad re-estate in the city i lived in in South Western China. So I am surprised by Cokes huge ad push you have showed. Have you noticed Pepsi being the Big Ad peeps in China until now, or could that just be a South West Phenomenon?

    Example: The city I lived there was Always huge Pepsi posters on every bus stop with people like Jay Chou and a cast of famous Chinese Super starts all dressed in pretty weird costumes. And at the time, the Coke counter adds were just small World of Warcrast animated adds at random Internet cafe’s.
    So for me Pepsi always seemed to be the bigger Ad player. But this may just have been my perception.

    anyone care to shed some light on this for me?

    Thanks

  11. That’s a lot of ads. I’m just glad they’re only in the subway station. I’ll get annoyed when they invade the actual temple.

  12. Eric,

    Yeah, Greg is busy with other things, it seems, but he’s still in Hangzhou.

  13. Tian Ci,

    You’re right that Pepsi has spent a huge wad of cash in China, courting a lot of the pop stars. (I think they’ve been especially good at getting the ones from Hong Kong.) Coke hasn’t been completely out of the game, though… not so long ago they spent a ton on girl-band S.H.E and World of Warcraft.

    I really can’t remember too many other ad campaigns…

  14. So what’s with the quotes surrounding the “开” of 开始? Is coke going for a pun? Maybe both “opening” the bottle along with the “beginning” of the 畅爽-ness?…and is 畅爽 supposed to be a word in and of itself? As if China wasn’t confusing enough, now Coke’s in on it too!

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