I noticed this poster today:
The Chinese text: 既要发现危险！更要注意潜在危险！
Translated, it says something like, “We must perceive danger! More importantly, we must watch out for POTENTIAL danger!”
And where was this poster hanging? No, not in the Arctic Circle. It was on the wall inside Chinese cafeteria Reboo.
This was not the most welcome sight in the world, considering I was just digging into my first real meal in over three days, following a weekend of food poisoning hijinks. “Potential danger” indeed.
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The emphasis is meant to point out the pun without using quotation marks, right?
And the typeface reminds me of a toothpaste box.