Michael Jackson Matters to China
28 Jun 2009
I wasn’t planning on writing anything about Michael Jackson’s passing, but when it came up again and again and again in my conversations with Chinese friends, I was forced to acknowledge something: although the average American pop star goes largely unknown in China, Michael Jackson really mattered to China. Honestly, I wasn’t expecting the reaction which his death provoked — the text messages, the email tribute forwards, the many conversations. What made this pop star so important in China’s eyes?
Michael Jackson (迈克尔杰克逊) rose to stardom as a solo artist around the same time post-Mao China was starting to get re-acquainted with the world outside. He was a singer that young and old alike (both then and now) knew, across China. You’d be hard-pressed to find a foreign star of that magnitude now.
It’s never easy to predict how one country’s stars will fair in foreign markets (David Hasselhoff in Germany?), and the Chinese market can be tricky. Something about Michael Jackson, though, hit all the right notes in China. I do wonder what, exactly, it was.