Backwards Website Promotion on a Van
25 Jul 2009
In China and Japan, it’s common to see company names printed in Chinese characters on the sides of buses and vans. Unlike English, which is always written left to right, these names frequently appear left to right on the left side of the car (running from the front end of the vehicle to the back), but right to left on the other side of the car (still running from the front end of the vehicle to the back).
I’d like to show a few normal examples of this, but I’ve found them surprisingly hard to find online. (Anyone have some examples?) It makes me suspect that photographers consciously avoid photographing the right side of a vehicle in which characters are printed right to left, simply because left to right is much more natural nowadays if there is a choice of orientation. Even so, I didn’t expect photos of the phenomenon to be hard to find.
Here’s an example of that practice where the company website is also included on the side of the van. I don’t know, maybe it’s just me, but this doesn’t seem like such a good idea to print the URL right to left.
In normal orientation, the characters on the van read:
> 上海金帅办公家具有限公司 Http://www.sh-jinshuai.cn
(Note that the image is not reversed; the characters and letters are all facing the right way. They’re just printed right to left.)