Coke’s Creative Campaign Can’t Hold Off the Tablet Wars

08 Aug 2013

This big ad space in Zhongshan Park displayed massive iPad ads for the longest time, after which it was covered by Microsoft Surface ads. Just briefly, it was home to this Coke ad:

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The ad reads:

> 型男 室友 老兄 神对手 一起分享可口可乐 (Enjoy Coca-Cola with stylish guys, roomies, old buddies, and arch-rivals.)

Coke is doing something creative with its labels this summer, using Chinese internet slang instead of the name 可口可乐 (Coca-Cola). Read more about this campaign here and here.

I noticed that as of this week, the ad space has been reclaimed by the Surface again.

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. I don’t even like cola and I’m tempted to buy a coke just to see which label I get.

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