V-Day Marketing Opportunism
19 Feb 2014
I’ve grown accustomed to interesting examples of Chinese capitalism (I often say the Chinese are more capitalist than us Americans), but I was presently surprised to see this (sorry it’s not the greatest photo):
So on Valentine’s Day, demand drives the price of roses up to something like 30 RMB per flower (give or take). Normally it’s around 10 RMB (which is already kind of high).
Well, this real estate developer decided to give away free roses on the evening of February 14th, right on the street near Zhongshan Park, with this heart-shaped advertisement attached. Quite clever!
I know for a fact that most people immediately removed the ad and kept the rose, but I do wonder if the tactic proved fruitful for them or not.