Budweiser Wants to Put Something in Your Drink for Halloween

20 Oct 2017

In New York in the 80’s, the Ramones were clearly upset that somebody put something in their drink. Why then, 30 years later in Shanghai, does Budweiser expect us to get excited about it?

These ads are currently in Shanghai Metro’s Jing’an Temple Station:

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Here’s a closeup of that first ad:

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I posted these photos to my WeChat Moments with the caption “WTF?” I only got about 10 comments, but the response from Chinese friends and non-Chinese friends was quite different.

Chinese friends: Ha ha, cool!

Non-Chinese friends: Are you kidding me?! Not cool!

This is a great example of cultural differences playing out in the world of marketing. I wonder if Budweiser HQ is going to react to this.

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. Prince Roy Says: November 2, 2017 at 4:49 pm

    How is the microbrew/craft beer scene in Shanghai nowadays? It has really exploded here in Saigon. No reason to ever taste Budweiser ever again. Not that I would have anyways.

  2. … And suddenly it becomes much clearer how opium wars could happen (disclaimer: I am not justifying historic English colonialism and pirat-ish way to implement their businesses)

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