Dancer Characterplay with “I see”

24 Oct 2017

I see” is a children’s dance studio in Shanghai. Here’s the logo:

I see  灰姑娘

Can you read the Chinese name? Hint: the first character is not just . (It’ll be much easier if you’re already familiar with the Chinese names of some popular fairytales. Or even if you’re familiar with the Chinese names of Disney animated classics.)

In this case, we’re dealing with the name 灰姑娘, literally, “ashes girl,” which is the Chinese name for “Cinderella.”

Confession time! I think it wasn’t until I learned the Chinese name for Cinderella that I even realized that the “Cinder” part of “Cinderella” was a reference to ashes rather than being kind of like a cross between “Cindy” and “Stella” with a random “er” thrown in for style.

According to Wikipedia, the “cinder” part “has to do with the fact that servants… were usually soiled with ash at that time, because of their cleaning work and also because they had to live in cold basements so they usually tried to get warm by sitting close to the fireplace.”

Anyway, it might be easy to miss that the dancer in the logo next to the character is part of the larger character .

Here’s the full text in the image:

I see灰姑娘
国际儿童艺术中心

Share

John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. Confession time for me then as well: in German Cinderella’s name also includes the word “ashes” (“Aschen”) and I only realized the connection just now. Interesting

Leave a Reply

Your email address will not be published. Required fields are marked *