Eat Less Meat, says Huang Xuan

I spotted these pro-veggie ads in the Shanghai Metro recently:

少吃肉 (Shao chi rou_

少吃肉 [Eat less meat]

多走走 [Walk more]

少吃肉 (Shao chi rou_

少吃肉 [Eat less meat]

多福寿 [Be happier and live longer]

The obvious grammar points here are 少 + V and 多 + V (which don’t tend to come naturally to English speakers).

This is good to see, because as anyone who has lived in China should know, the (even remotely) affluent Chinese consume quite a bit of meat these days (and waste a lot of it, too).

蔬食 (shu shi)

The ads aren’t too clever, but the message is good, and there’s even a spot of characterplay in there. 蔬食 refers to a “vegetarian diet.”

The guy featured in the ad is 黄轩, an actor, and the ads are sponsored by WildAid.

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

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