It’s almost the Year of the Horse (马年) in China, and you can see it in advertising all around China. Here are three examples from Shanghai:
Happy Year of the Horse!
It’s almost the Year of the Horse (马年) in China, and you can see it in advertising all around China. Here are three examples from Shanghai:
Happy Year of the Horse!
My daughter is now two years old, and she’s well on her way to simultaneously acquiring both English and Mandarin Chinese (with a little Shanghainese thrown in for good measure). We’re using the “One Parent One Language” approach, and it’s working pretty well.
I’ve taken a keen interest in my daughter’s vocabulary acquisition, but recently I’ve also been paying close attention to her grammar in both English and Chinese. Those that follow the debate regarding order of acquisition and whether or not a child’s natural acquisition should be closely mirrored by language learning materials should not be surprised to learn that her grammar pattern acquisition is all over the place. What I mean is that the grammar patterns she can or cannot use do not match well to what a beginner learner of Chinese should or shouldn’t be able to use after a year of study.
So what I’m going to do in this post is briefly comment on her mastery of some well-known grammar points, and also highlight some of the more surprising ones. I’ll be using the Chinese Grammar Wiki’s breakdown by level for reference (the order, low to high, is: A1, A2, B1, B2).
None of this is scientific; these are just casual observations. Watching my daughter simultaneously acquire two languages, I’ve done a lot of thinking about the differences between the way children and adults acquire languages. Whether or not there are neurological limits is still being debated, but it’s clear to me that there are differences, in practice.
What I’m seeing:
There’s a lot I could say here, but I’ll stop now. Comments are welcome! I’m especially interested in hearing about relative order of grammar acquisition of my readers’ children.
UPDATE: Grammar points at 2 and a half
I saw this flyer in a Shanghai burger joint called CaliBurger. What headline do you see here?
I literally had to read it three times before I could figure out that it doesn’t say “Vote for Call Girl of China.” It says, “Vote for Cali Girl of China.”
Yikes. I guess typography matters! (The Chinese, “中国赛区加州女孩” is less ambiguous.)
Ever since founding AllSet Learning in 2010, we’ve been steadily adding new products and expanding our mini-empire of resources. The Chinese Grammar Wiki was one of our most significant additions (and it’s growing nicely), and we also have two iPad apps out: AllSet Learning Pinyin and the Chinese Picture Book Reader. Last year, our expansion went in an all-new direction with our work on Mandarin Companion‘s brand new Chinese graded reader series.
If you follow me on Twitter you may have heard of Mandarin Companion already, but this is the first time I’m directly mentioning it on Sinosplice. I was waiting until all five of our Level 1 digital editions were released for both Amazon Kindle and iBooks, and now they are.
Since I’ve gotten quite deep into extensive reading and graded readers over the past year, there’s a lot I could say here, but I’ll keep it simple in this post.
Mandarin Companion graded readers are for learners with 1-2 years of formal study under their belts (or the equivalent), looking for something longer and more interesting to read for pleasure, without having to constantly reference a dictionary.
Mandarin Companion’s Level 1 books assume a foundation of only 300 Chinese characters, and it’s 300 characters you will know if you’ve studied virtually any standard course.
To create this graded reader series, I’ve teamed up with a partner, Jared Turner, while also leveraging the tools and talent at AllSet Learning.
We released five Level 1 stories in 2013, all based on western classics and adapted into Chinese stories (more on that in a future post). Here are the first five titles:
I’m really proud of these books we’ve created, and I wish I had had material like this when I was just starting out on my journey of learning Chinese. You don’t have to wait until you can read a Chinese newspaper to enjoy reading Chinese, really.
– Mandarin Companion: the official website (FaceBook, Twitter)
– Mandarin Companion graded reader grammar points: courtesy of the Chinese Grammar Wiki, of course
– Chinese Breeze: another graded reader you may be familiar with (comparisons are welcome!)
– Extensive reading (Wikipedia): good stuff here, including more on graded readers
– AllSet Learning Product Newsletter: we just did a promotion where we gave away iBook versions of these 5 books. Sign up if you’re interested!
Happy 2014! It’s that time of year when lots of people are thinking about seriously tackling a language again.
I was referred by a friend to this YouTube video: 5 techniques to speak any language, by polyglot Sid Efromovich.
Lists like this always feel a bit arbitrary to me, because while they’re almost always good recommendations, you’re always leaving some good stuff out for the sake of brevity or sticking to that succinct number.
Here are Sid’s 5 tips, and some articles of my own that complement them nicely:
Remember, there are a million ways to learn a language right. The key, in the short-term, is to just get started, and for the mid- to long-term, to enjoy it. Why not do it in 2014?
I discovered this little gem of translation magic in my WeChat feed the other day under the title 中文远比英文美 (“Chinese is far more beautiful than English”). The poem quoted below is widely attributed to Shakespeare online, so the attribution is reasonable. (More on that later.)
I’ve tried to maintain a 4-line structure to make comparisons easier, but in a few cases it was inappropriate to break the Chinese poem structures, so I left them as is, since the 4-part structure is obvious anyway.
> You say that you love rain, but you open your umbrella when it rains.
You say that you love the sun, but you find a shadow spot when the sun shines.
You say that you love the wind, but you close your windows when wind blows.
This is why I am afraid–you say that you love me too.
― William Shakespeare
This is the “normal” version, a straight translation of the English above into modern Chinese. (This is also the second most accessible version if you want to try reading the Chinese.)
文艺 literally means “literature and arts,” but these days it’s often closely associated with the phrase 文艺青年, a young person who pursues artistic beauty (especially of the literary nature), but may often come across pretentious to normal people.
You’ll immediately notice how difficult the following translation is compared to the first one; it’s chock-full of hard words.
This one is written in the style of the 诗经, the “Classic of Poetry,” AKA “The Book of Songs.”
You’ll notice a dramatic reduction in length, plus a classical style.
离骚, also known as “Departing in Sorrow,” is a famous Chinese poem from the Warring States period, written by 屈原, the poet commemorated by China’s “Dragon Boat Festival.”
七言绝句 is a Tang Dynasty poem structure using seven characters in 4 “sentences.”
吴语 is a “topolect” of Chinese; it’s the family that Shanghainese belongs to.
Shanghainese friends tell me that this version is a little forced and not very poetic (it doesn’t do Shanghainese justice). Seems like it just got tacked on later after a 文艺青年 did the other versions.
女汉子 is difficult to translate, but 汉子 normally refers to a man. So 女汉子 refers to a “manly” woman, or more appropriately a “strong woman,” the type that takes no crap from nobody. “你有本事” (literally, “[if] you have the ability”) lends an air of direct challenge to the whole thing, kind of a “what are you gonna do about it?” feel.
This one, like the 吴语 version above, also seems tacked on, since the phrase 女汉子 is trendy these days.
七律压轴 is an 8-line poem format, 7-characters per line. (I don’t know much about this, and my Googling didn’t turn up any definitive results, so if anyone wants to help out in the comments, feel free!)
OK, so here’s the thing… That “original” English poem was not by Shakespeare, and it’s actually a translation into English from Turkish. There’s a reason it doesn’t see too “Shakespearean” (especially in word choice). Below is the original word choice:
> Yağmuru seviyorum diyorsun, yağmur yağınca şemsiyeni açıyorsun…
Güneşi seviyorum diyorsun, güneş açınca gölgeye kaçıyorsun…
Rüzgarı seviyorum diyorsun, rüzgar çıkınca pencereni kapatıyorsun…
İşte,bunun için korkuyorum; Beni de sevdiğini söylüyorsun…
This little experiment certainly doesn’t prove any superiority or “pwnage,” and the English translation was clearly chosen because it matches existing Chinese poem forms, but… Chinese is still pretty awesome.
Bitcoin is a hot topic these days, and it seems to come up in all sorts of my interactions in Shanghai, from clients to friends to family. My initial thought was the oversimplification that “Chinese people like speculation,” and they’re getting tired of the super-expensive “bubble that just won’t burst” real estate option. [“Bitcoin” in Chinese is 比特币, by the way.]
Here’s a more informed answer to the question “What is Beijing’s rationale for promoting Bitcoin?” by Paul Denlinger on Quora:
There are several reasons for giving it higher visibility; most recently I’ve noticed that China Telecom, a Chinese state-owned enterprise (SOE) is accepting bill payments in Bitcoin.
Here are some of the reasons:
- China’s economy is too slanted to investment instead of relying on consumer-spending generated tax revenue. This means that there is too much untaxed cash sloshing around in the system;
- Real estate prices are continuing to rise in the cities in spite of government efforts to dampen the price rise. Bitcoin offers a chance to take some excess cash out of the system, and thus dampen price inflation.
- The party is going after corruption among Chinese officials. Even though the party needs to clean up, it needs to give its own members an exit plan, as too much prosecution would make the people think that the party is completely corrupt.
- Since November 2008, the US Fed has been injecting liquidity into US banks at the rate of US$80B a month as part of the quantitative easing plan. This means that 4.8T has been injected into the global economy in the past five years. US banks have tightened their lending requirements, which means a lot of this hot money has made its way to China, where it is fueling inflation. This is in addition to US1-2T of cash in Hong Kong banks which has nowhere to go except China investments. Too much liquidity fuels inflation.
- There has been a lot of talk about China dumping US treasuries if things got hot between the US and China. This is a dumb strategy. Instead, China needs to soak up a lot of the US$ liquidity, and promote the Chinese yuan as an international currency. By promoting the yuan, the US would have to raise interest rates to acquire US$ buyers, making the cost of the US$ higher for its issuer, the Fed.
A lot of the discussion about Bitcoin has centered on its not being widely accepted. This misses the mark. For two years before the euro was officially introduced as a currency in the EU, it was used for settling accounts among banks.
To a large extent, Bitcoin replaces banking services. If it is used among more individuals for settling accounts, it will have a valuable role. Right now, that is just beginning, since the amount of Bitcoin in circulation is just US$15B, which when compared with the other amounts mentioned above, is a very small amount.
Most Chinese buyers of Bitcoin are using it not as a spending currency, but to hide and protect their currency and asset savings. They only convert from Bitcoin to cash when needed.
Compared to banks and individuals who need to report large cash transactions, Bitcoin is anonymous. This makes it ideal for international currency movements. This trend is just beginning.
(I hate copying such a large chunk of the text instead of just linking to Quora, but Quora is pretty hostile to readers that aren’t accessing Quora in just the right way, so there you go.
This Family Mart ad reads:
> 爱 ♥ 回家 [literally, “love” ♥ “return home”]
The character 回 has been converted into a little house, presumably because it’s a lot easier to do with 回 than with 家!
The ad is for a charitable group which helps poverty-stricken children get an education. More info (in Chinese) here. (The video on that page reminds me of the new free 农村生活 content in AllSet Learning’s updated Picture Book Reader iPad app.)
In case you’re wondering how one should understand the phrase “爱 ♥ 回家” grammatically, 爱 is a noun here, so it means “love returns home” rather than “[someone] loves to return home.” Ah, Chinese grammar and its flexible parts of speech…
Here’s a Chinese public service poster that uses a pun to get its point across:
The big text reads:
> 你是要换， [Do you want to replace it,]
> 还是要患？ [or do you want a (safety) hazard?]
So the key here is that “huàn” can be both the verb 换, meaning “to replace,” as well as the noun 患, which means “hazard” (in the “safety hazard” sense). You often see it in the word 隐患, literally “hidden danger,” referring to potential safety hazards. (隐患 actually appears at the very bottom of the notice.)
The question uses the standard “A or B” 还是 question form.
(Sharp-eyed advanced students will notice another pun in the smaller print, involving the phrase 防患于未然 and the character 燃.)
What especially caught my eye was the mention of this use of Chinese characters:
The characters involved are 自由 and 目田. The former is a real word meaning “freedom,” the letter is a nonsensical combination of two characters (“eye” + “field”), chosen for their appearance only.
I really love how creativity with characters (something I call characterplay) allows for circumvention of censorship. This case is particularly ironic, because in order to avoid automated detection you’re literally removing the top part of both characters, a nice parallel to the content removal activities going on behind the scenes at Weibo.
This situation, although more interesting, also reminded me of the word-parsing censorship problem I’ve written about before (also involving the word 自由).
Link via Sinocism.
Olle at Hacking Chinese just put up a new post called Asking the experts: How to bridge the gap to real Chinese. In it, he asks quite a few language learners/experts the question:
“How do you bridge the gap from textbook/classroom Chinese to real immersion?”
> The truth is that no materials–textbooks, podcasts, videos, whatever–are entirely appropriate for any individual learner. That’s why it’s essential that the active learner adapt all materials to his own specific needs. Obviously, a good teacher is a tremendous help in doing this, and any good Chinese lesson with a teacher will involve bridging the gap between the language introduced in the study material and the language the learner can actually put to use.
> At AllSet Learning we spend a lot of time selecting the study materials most appropriate for a given learner. That way, there’s less “bridging” that needs to be done by teachers, fewer additional vocabulary words that need to be introduced, fewer outdated or irrelevant terms to be filtered out, etc. More time in the lessons can be spent practicing applying the material to real-life situations.
> For the independent learner (especially in a foreign language context), this issue of selecting materials is a huge challenge, and it probably involves a lot of time sorting through potential material. Recognizing that most textbooks are pretty outdated (how many textbooks currently in use never cover the words 手机 or 网络?) is a good start. The big question is then whether or not the material is truly useful for you, the learner. Usually HSK word lists and chengyu stories are not the most useful material. Neither are blindly selected frequency lists. What material is going to get you talking to Chinese people the fastest, about the things you care about, adding to your motivation to keep improving? That’s the right material to study.
Definitely check out some of the answers if this topic interests you at all; there’s a lot of them, with lots of good points.
A lot of the answers are what you might expect, but I especially liked the response by Roddy of Chinese-Forums.com:
> I think I’d warn against a mindset of “I’m immersed, therefore I’m learning.” We all know people who’ve spent years in what should be a perfect language learning environment, yet somehow fail to make much progress. What do they fail to do?
> First I think is a failure to pay attention and absorb. What do people actually say and do in the situations you’re in? Sit near the counter in a fast food place and listen to how people order food, or how the cashiers shout the orders back to the cooks. Stand near the doors on the bus and listen to how people buy their tickets or ask the conductor how to get to wherever. Note how your colleagues greet each other and how age or status affects that. Adopt that language.
> It’s kind of remarkable how people can fail to do this. I was in McDonalds once eating with another foreigner, who was complaining about how they never seemed to understand his order for fries and he always had to point at the menu. Somehow he’d never noticed everyone else was asking for 薯条 [french fries], not the 土豆丝 [shredded potato] he was requesting.
Again, there’s lots more in Olle’s original post.
Chengyu (成语) are the (usually) four-character idioms that any intermediate learner of Chinese knows about. By the time you get to the intermediate level of Chinese, you’ve heard lots about how many of them there are, and how richly imbued with Chinese culture they are, and how they’re wonderful little stories packed into four short characters. Oh, and there are literally thousands of them, so you better start memorizing.
But wait… why?? Why do intermediate learners of Chinese need to start memorizing chengyu so early when, as far as they can tell, they’re relatively rare in daily life? Is it more important to learn a list of four-character idioms than to get better at ordering food in Chinese? Or to talk about basic economics? Or to discuss modern social issues? Or even to finally get a decent grasp of the ever-elusive particle 了? Those tasks all involve the use of relatively high frequency vocabulary and require no chengyu. So why the chengyu urgency?
Many students of Chinese are told by their Chinese teachers that chengyu are important. They take this advice to heart and dutifully start learning. They may enjoy the stories behind them, or they may not, but these students inevitably realize that they hardly ever come across these chengyu they’re learning in actual conversation or even readings.
The fact is that teaching Chinese to foreigners on any large scale is a relatively new thing, and as such, some kinks are still being worked out. Early efforts at teaching foreigners involved a lot of transference of educational methods used on Chinese children. Memorization of Tang dynasty poems, writing out each new character hundreds of times, and memorizing lists of chengyu long before they’re actually useful are time-honored traditions when it comes to teaching Chinese kids their native language. That doesn’t mean these methods are effective for non-Chinese adults learning Chinese, especially when basic communication is the goal.
Despite their questionable usefulness, chengyu get a lot of attention. From an English-speaking perspective, so much fuss over chengyu seems a little strange. Maybe it would help to draw some analogies to English.
Some chengyu are relatively straightforward to understand, and the meaning can be guessed. These are sort of like many English idioms. Think “raining cats and dogs” or “a dime a dozen” or “barking up the wrong tree.” They’re interesting to language nerds, and kind of make sense. They can be fun, but they’re no substitute for basic vocabulary. Fortunately, they’re also pretty easy to understand once your Chinese is at a low advanced level.
Other chengyu are more cryptic because they involve words and word order from classical Chinese, and/or refer to specific stories from ancient China. These are the ones you typically cannot guess the meaning of, and if you don’t know them, you’re absolutely clueless as to what they mean. These are the ones that truly separate the men from the boys in terms of Chinese literacy, and educated Chinese often stump each other with obscure chengyu of this type. It would be more appropriate to compare these with Latin sayings common in highbrow English, like “carpe diem” or “et tu, Brute” or “quid pro quo.”
In short, this second type especially, when overused, comes across as a bit pretentious. This connection of chengyu to an elite education is no small part of the appeal, either to native speakers or to learners of Chinese as a foreign language.
In Chinese, chengyu are generally considered individual words. This may seem a little strange, and the definition of a Chinese “word” is a bit amorphous to begin with, but bear with me here. Chengyu sometimes serve as mini sentences, sometimes work as verbs or adjectives, but essentially function like four-character words. Sure, they often have a rich history and pack quite a semantic punch in a small package, but they’re still essentially words.
Since they’re words, it’s easily to apply standard linguistic analysis to them. Corpus analysis can tell us how common any given chengyu is, what types of texts it’s likely to appear in, whether it’s a high-frequency word, etc. And the thing is, chengyu are not high-frequency words, especially when taken individually. Some are definitely higher frequency than others, but compared with ordinary words, they’re essentially all low-frequency.
Now obviously I’m not trying to say that low-frequency words are worthless or not worth learning. But why should low-frequency words be prioritized over medium-frequency words simply because they’ve got the chengyu label? When you start focusing on chengyu as an intermediate learner, that’s exactly what you’re doing. As an intermediate learner, there’s still a ton of good useful medium-frequency words to get familiar with. Why should chengyu get preferential treatment? When you need the word for “ambulance” or “stock market” or “allergy,” having memorized a few dozen chengyu (that you’ve probably never used) are little consolation.
So learners, don’t avoid chengyu, but don’t learn chengyu just because they’re chengyu. Don’t give chengyu special treatment when you could be improving your ability to communicate in Chinese. Just think of chengyu as the low frequency words they are, and when you start to encounter them naturally, learn them. When the time comes, you’ll recognize their usefulness in context and will see them more than once. As an intermediate learner, you’ll occasionally come across high-frequency chengyu (I have my own chengyu top ten), but certainly not by the boatload.
If you really love chengyu, then I’m sure my advice won’t shake your passion. And learning a few can certainly be interesting.
My daughter is almost 2 years old now, and as she talks more and more, not only is it a blast to see that this little crying pink thing has grown into a real human, but I’ve also got front row seats to the amazing phenomenon of first language acquisition. If you’ve never seen a kid acquire language from scratch, or have never seen it happen bilingually, there are bound to be a few surprises. It’s kind of messy, and sometimes it feels like a wonder that it even works.
The other night my daughter displayed what you might call “neat presentation” of linguistic mastery. She asked for some water by saying “please water.” I gave her some of mine, and I could tell by her expression that it was colder than she expected. “It’s cold, huh?” I asked her. She nodded her head, repeating, “cold.” “It’s cold water,” I said. She nodded, repeating, “cold water, cold water.” Then she looked at her mom, and exclaimed with joy, “冰水，冰水!” (cold water, cold water). Wow, she’s already becoming a little translation machine! It’s not usually quite so orderly as all that, though.
Then there’s the “little boy” and “little girl” case, which ties in nicely with the concept of linguistic relativity. I recently realized that my daughter didn’t know the words “boy” or “girl,” and didn’t know the Chinese for them either. This seemed a little strange to me, because I know that during the day her Chinese grandmother takes her outside a lot, and she plays with other kids. Shouldn’t she at least know the Chinese for 男孩 (boy) or 女孩 (girl) or 小孩 (child), if not the English?
Well, it turns out that no, she shouldn’t know those words, because she rarely hears them. What she was learning was actually a bit more complicated than all that. Every time she encountered another baby that was male and younger than her, she was instructed to call him 弟弟, the Chinese word that literally means “little brother.” For girls younger than her, it’s 妹妹 (“little sister”). For little boys older than her, it’s 哥哥 (“big brother”), and for little girls older than her, it’s 姐姐 (“big sister”). This is fairly typical for Chinese kids.
Of course, she doesn’t know the word for “man” or “woman,” either. She calls all women 阿姨 (that is, any female that’s not obviously still a child, much to the dismay of the 20-year-old young ladies she encounters), which traditionally means “auntie,” and all adult males 叔叔.
She especially enjoys identifying every 阿姨 (“auntie”) she sees, whether it be a woman on the street, a female mannequin in a store, or even a drawing of a woman in an ad.
Meanwhile, I’m lamely trying to remind her that there are English words for all these people, starting with “boy” and “girl,” and maybe it’s my imagination, but could it be she’s having a hard time accepting the words I offer because they don’t match her existing mental map?
More exposure is all she needs, of course… I certainly won’t make it any more complicated than that; I’ll just keep throwing natural English at her (I don’t speak to her in Chinese). But it’s certainly fun to watch her deft little brain running through these semantic mazes. With continued exposure, she’ll make it through, no matter what Chinese (or English) throws at her.
The Chinese word for “ice cream” is 冰淇淋 (bingqilin). [Somewhat annoyingly, it also has an alternate form: 冰激凌 (bingjiling), but we’re ignoring that one for the purposes of this pun.]
So from “bīngqílín” (冰淇淋) we get this:
Honestly, though, they could really be trying a little harder on the bling.
Via friend and ex-co-worker Jason, who’s new doing cool things at FluentU from Taiwan.
I have to give a quick recommendation to the readers out there that have been toying with the idea of learning a little classical Chinese: Chinese Texts. It’s actually more fun than you might expect.
Via Sinoscism, which offers this introduction:
> This course is intended for people who would like to learn how to read classical Chinese philosophy and history as expeditiously as possible. The professor is a specialist in early Chinese history. He is not a linguist, and offers no more discussion of grammatical particles and structures than is strictly necessary.
This may be true, but I find many of the grammatical explanations rather linguisticky. I don’t mind (and I’m sure they could be a lot more abstruse). I like how supplementary grammar examples given are short, to the point, and interesting.
Here’s an example:
> 而 ér
> This is one of the most common words in classical Chinese. It links phrases, not nouns. “And” or “but” is often a satisfactory translation. However, often the phrase preceding 而 is subordinate, so it should be translated as a participle indicating modification. Thus, in the first sentence of the Mencius, the King of Liáng says 不遠千里而來 “[You] came, not considering a thousand miles too far.” In such cases the first phrase describes a condition or background to the second, as in the English sentence “Peter, fully knowing the danger, entered the room.” In other cases the two phrases are co-ordinate, and the second phrase simply narrates what follows (from) the first.
This is also one of those little bits of classical Chinese that will help sophisticate your modern Chinese. We cover 而 on the Chinese Grammar Wiki in a number of patterns.
Another great example of classical Chinese common in written Chinese:
> 以 yĭ
> This character was originally a verb meaning “to take, to take up, to grab onto.” Thus “X 以 noun verb” would mean “X takes or grasps the noun and verbs,” hence “X uses noun to verb.” Thus 以口言 “speaks with the mouth (口 kŏu),” or 以心知 “knows with the heart/mind (心 xīn).”
> 以 also precedes verbs, in which case it usually acts as a conjunction meaning “in order to.” Thus 出門以見日 “to go out the door in order to see (見 jiàn) the sun,” 溫古以習之 “to review ancient times in order to become familiar with them.”
> One of the most common uses of 以 is in the phrase 以為 “to take and make, take and use as, take and regard as.” This phrase can also be divided to form 以 A 為 B, “to take A and make it into B, use it as B, regard it as B.” As the translations suggest, this action can be either physical—to take some object or substance and make it into something—or mental—to regard something as being something else. Thus 以木為門 “to take wood (木 mù) and make a gate,” 王以天下為家 “The king regards the whole world (天下 tiān xià) as his household (家 jiā),” 孔子以國為小 “Confucius considered the state to be small (小 xiăo),” 吾以為子不知之 “I thought that you didn’t know it.” This use of 以為, both as a unit and as separate words, is still common in modern Chinese.
(You can find 以 on the Chinese Grammar Wiki as well, of course.)
I’m just starting this online course (my education in classical Chinese is still spotty and very incomplete), but it came highly recommended by a friend, and what I’ve read so far I’ve enjoyed a lot.
Here’s another one for the “I can’t believe they named the product that” file (see also “Cat Crap Coffee“). This one has more of a cultural differences angle, with a little bit of translation difficulty thrown in for good measure.
There’s a brand of Chinese rice wine called 酒鬼酒. Here’s a picture of it:
酒 in Chinese, while often translated as “wine,” more generally means “alcohol.” Traditionally, it’s some kind of grain alcohol, like 白酒 (Chinese “white wine“).
A person who routinely drinks to excess is called a 酒鬼 in Chinese, which literally means “alcohol demon” or “alcohol devil” or “alcohol ghost,” depending on how you want to translate 鬼. It sounds pretty negative, but in fact, in Chinese culture this type of alcohol abuse is not nearly so stigmatized. Although the police forces of many regions in China have begun cracking down on drunk driving in recent years, alcoholism in China is not as closely linked in the public consciousness to vehicular manslaughter, domestic violence, child abuse, and the host of other evils as it often is in the west. In fact, regular heavy drinking is closely linked to some of China’s greatest poets, most famously 李白 (Li Bai).
Here’s 李白 getting his drink on:
So it’s more in the spirit of historical drunken poetry (as opposed to inebriated abusiveness) that this brand of Chinese rice wine is called 酒鬼酒.
Translating the brand name into English is a new challenge in itself, though. If you simply translate 酒鬼 as “alcoholic” and 酒 as “alcohol,” you get “Alcoholic Alcohol,” which sounds like it means “Alcohol that Contains Alcohol,” which is just plain dumb. In fact, you can’t use the word “alcoholic” as a modifier at all for that reason, so if you don’t want to ditch the noun “alcoholic” altogether you have to say something like “Alcohol for Alcoholics,” which sounds like some kind of horrible demented “charity” to my American ears.
OK, so you’ve heard of kopi luwak, right? Just in case you haven’t, here’s some Wikipedia for you:
> Kopi luwak, or civet coffee, refers to the beans of coffee berries once they have been eaten and excreted by the Asian Palm Civet (Paradoxurus hermaphroditus). The name is also used for marketing brewed coffee made from the beans.
Given the process by which this coffee is created, it’s not too surprising that we elect to refer to it in English by a foreign name–kopi luwak–rather than actually giving it a descriptive name. I mean, you can’t just call it “cat crap coffee,” charming as the alliteration may be, right? Well, you can in Chinese.
The Chinese name is 猫屎咖啡, literally, “cat crap coffee.” If you want to be a little cruder, the translation “cat shit coffee” is no less accurate.
What kind of blows my mind is that a coffee shop in the business of trying to sell this product (and it’s kind of expensive coffee) just straight up calls it 猫屎咖啡 (“cat crap coffee”). Don’t strain yourself too much with the marketing effort, right?
You can ask your Chinese friends if they’ve heard of 猫屎咖啡, and probably most of them have. What you won’t hear is them saying things like, “isn’t it weird that we just call it ‘cat shit coffee?'” Well, I have to hand it to the Chinese for calling a spade a spade.
But what I find even crazier is that there’s now a coffee chain expanding to multiple locations in Shanghai that goes by the very name “猫屎咖啡.” So some entrepreneur heard of this coffee, liked it, and decided he wanted the word “shit” in both his main product’s name as well as the name of his very business. Now that’s bold. Sassy, even.
The English name for the Chinese chain is, notably, “Kafelaku Coffee.”
Looks like there’s some backlash forming around this particular strain of coffee in the UK. I can’t imagine it’ll faze the Chinese market, though!
I definitely don’t like this logo as well as the 永久 logo, but this one is still noteworthy:
The name of the Japanese restaurant is 吟味. This is kind of a strange name to me; the only Chinese word I’m very familiar with that contains the character 吟 is 呻吟, which means “moan” or “groan.” It has numerous sound-related meanings, like “sing,” “chant,” and “recite.” 味, of course, means “flavor.”
In Japanese, I found an entry for 吟味 (ぎんみ) which means “testing; scrutiny; careful investigation.” I guess a name like that could be comforting in a country so beset with food safety issues?
I found it interesting how the mouth radical (口) is used in the same logo to form two very different pictures. The first one is of a table reminiscent of ancestral forms of the character 口, except upside down. The second one looks like a bowl, and although looking more modern, resembles a few of the other ancestral forms of the character 口 (and not upside down this time).
The right side of 吟 (the roof combined with the kneeling Japanese figure) to me really looks more like the character 令 than 今 in certain calligraphic styles.
Logos like this are interesting, but to me highlights an important point: Chinese characters are not pictures. They’re not even very much like pictures. If characters were really “like pictures,” this kind of logo wouldn’t work.
Certain Chinese characters and character components are historically pictographic in nature, yes, but you can see how even a basic pictographic element like the mouth radical (口) is actually very plastic. To me, what’s so fascinating about characters is not that they’re “like pictures,” but that they’re a ridiculously complex (and yet still viable) alternative symbolic system to alphabet-based writing systems.
I’ll write more on this subject later.
A while ago I was asked this question by Sinosplice reader Efraim Klamph:
> I am teaching English in a somewhat rural location in Hunan. Sometimes students ask me, “What do Americans have as their main food?” I assume by “main food” they mean 主食, which Wenlin translates as “staple/principal food”. The concept of 主食 seems very clear in Chinese cuisine; particularly at the cafeteria where I eat, you get your veggies and meat all on top of a large serving of white rice. When I think of American or Western cuisine in general, I have a hard time thinking of what could serve as the 主食. Many of the students who ask me seem to be inclined that Westerners eat bread as their 主食. But think about the meals you eat when you’re back home; at least for me, it’s not always a bunch of vegetables and tofu served on a block of rice. So I say to the students that Westerners don’t really have a 主食, we sometimes eat bread, noodles and rice, but the concept of 主食 is rather different in Western cuisine. I mean, where’s the 主食 in the classic salad, hamburger and fries? Any thoughts on this?
I think when the Chinese think “主食,” they normally think “one kind of food,” whereas westerners often think of this as “a class of foods,” AKA what society in the States currently refers to as “carbs.” So our 主食 can be pasta, or bread, or mashed potatoes, or rice, or any of a number of things. Maybe even the hamburger bun and the fries. It depends on the meal.
It sounds a little ethnocentric to say that Western food has a rich smorgasbord of “主食” (carbs), whereas China has only rice. In reality, China does have quite a bit more variety than just rice.
Typical Chinese Carbs (主食):
– rice: 米饭
– wheat noodles: 面条
– mantou (steamed buns): 馒头
– glass noodles: 米线
– various “cakes”: 饼
– various dumplings: 饺子
Typical Western Carbs (主食):
– bread: 面包
– pasta: 意大利面
– rice: 米饭
– corn: 玉米
– potatoes: 土豆
Neither of these lists are exhaustive, but clearly there’s variation in the carbs consumed in both regions. The difference lies in the fact that certain regions of China stick much more closely to one type (e.g. rice every day in the south, noodles every day in the north), whereas more of a variety is typical in “the west.” More than once, I’ve had Chinese friends from the south tell me that they “just don’t feel right” if they don’t have at least some rice every day. It’s a seriously ingrained (ha!) eating habit.
Obviously, it feels kind of ridiculous to try to sum up the eating habits of “the west” so simply, even though your Chinese friends may very well expect you to do just that. So you may have to explain that in Mexico more corn tortilla and rice is eaten as the 主食, in Poland it’s more potatoes, in Turkey it’s various types of bread, etc.
But if you’re in China for very long studying Chinese and communicating with locals, sooner or later you’re going to have the 主食 discussion. Most Chinese have heard their whole lives that western food is very uniform and boring compared to the rich culinary tapestry that is Chinese food, so you can have a little go at shattering 主食 preconceptions with this one. (Good luck!)