Vancl (凡客) is a popular Chinese clothing brand that hires the likes of celebrity author/race car driver Han Han (韩寒) for its ads.
This ad featuring Li Yuchun (李宇春) is all over Shanghai right now:
On first glance, the Chinese in this ad is pretty simple, but doesn’t seem to make sense. 我爱你 means “I love you,” and 无所谓 means “don’t care.” Huh?
But look closer… It’s not 无所谓 in the ad, but 无所畏…







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