This ad (spotted in the Shanghai Metro) is interesting for a number of reasons:
What caught my attention was the font. “Blocky” (sometimes pixely) fonts are quite common, but I’ve never seen one so “spaced out” like this before. Yet the word 流行 (“popular”) is clearly visible.
And I didn’t even realize it at first, but the word 流行 is also written backwards! This is not something I have seen before, and I’m not sure what the intended effect is. (Maybe if I were a fan I’d get it?)
Nice of the poster to include the pinyin for 流行 (liúxíng), though!
Chris Lee is the English name for Li Yuchun (李宇春), which some of the older “China watcher” crowd might remember for her rise to prominence on the popular “Super Girl” singing competition in 2005.
I found this sign interesting, both for the characterplay with the 南, as well as for the interesting font design (which, unfortunately, also makes it a bit harder for learners to read):
The top reads 江南 (Jiangnan), which is the Chinese equivalent of “Gangnam” (yes, as in “Style”).
The bottom hard-to-read part says 偶巴尔坛, a transliteration of the Korean word “Obaltan” (오발탄), which apparently is the best Korean movie ever made? (I’m a bit out of my depth on this one.) Anyway, don’t feel bad for not knowing what 偶巴尔坛 is as a Chinese learner!
It’s a lot of work to create a new font in Chinese. Instead of English’s 26 capital letters, 26 lower-case letters, 10 numbers and a smattering of symbols, you have literally thousands of Chinese characters you need for even a basic font. But if you just need a special font for a logo or a book cover, it makes sense to put the design work into just the Chinese characters you need. And if you look at enough Chinese book covers, you discover some cool custom fonts!
Here are some covers with custom Chinese fonts which I discovered on a recent trip to the book store (Chinese title in text below each photo):
I suppose it’s possible that not all of these are custom-designed characters (they might just be fonts I’m not aware of), but they’re still pretty cool!
There are tons of gated communities on the outskirts of Shanghai, each offering its own brand of opulence, and frequently with a western aesthetic. One example of this is 马德里洋房, or “Madrid Western Houses.” I can barely make out the English name in the image below, but I think maybe it reads “Palacio de Madrid”? Considering that most Chinese don’t read Spanish, this name is pushing for new heights in pretentiousness.
Rather than apartments, or 公寓 (where most Chinese live), this community offers stand-alone houses with small yards. These are generally referred to as 别墅 in Chinese (a word frequently translated as “villa” in English, but which is often used in Chinese marketing speak to make clear that these are not apartments).
What’s interesting about 马德里洋房 is the Chinese font it uses in its name, which is based on a medieval gothic style:
Sorry the image quality isn’t too good; this is the best I could dig up. Has anyone out there seen any other medieval gothic Chinese?
Recently an AllSet Learning client came to me with an interesting problem: he was seeing strange, slightly “off” variations of characters in his ChinesePod lesson, “Adjusting the Temperature.” Once upon a time I studied Japanese, so I could recognize the characters he was seeing as Japanese variants:
What he saw:
What he expected to see:
[If you really care about the tiny discrepancy, you may need to click through and enlarge the screenshot to see the difference. I’m not going to focus on including text here, because that’s exactly the nature of the problem: the text is subject to change based on your system’s font availability.]
The really strange thing was that he was experiencing the exact same issue on both his 2010 MacBook and on his iPad 2. In troubleshooting this problem, I discovered that my client was running both an older version of iOS (4.x) as well as an older version of Mac OS (Leopard). I was experiencing neither on my 2008 MacBook (running Snow Leopard) or on my iPad 2 (iOS 5.x). But his system had all the required fonts, and switching browsers from Safari to others did nothing to solve the problem. So I concluded it was simply a system configuration problem.
Fixing the issue on the iPad
Here’s the fix. On the iPad, go into Settings > General > International (you might need to scroll down for that last one). You might see something like this:
Note that in the order pictured above, Japanese (日本語) is above simplified Chinese (简体中文) in the list. This is crucial! That means that if English fonts are not found for the characters on a given page, the system is going to match characters to Japanese fonts next.
So to fix this issue, Chinese should be above Japanese. The thing is, there’s no obvious way to change the order. The only way I found to do it is to switch the system language to Chinese, then switch back to English. [Warning: your entire iOS system interface will switch to Chinese when you do this; make sure you can read the Chinese, or you know where the menu position for this settings page is before you switch!]
Switching to Chinese makes the Chinese jump to the top of the list, then switching back to English makes English jump back above that, leaving Japanese below Chinese.
You should see something like this when you’re done:
Fixing the issue on Mac OS X
The exact some issue applies to Mac OS X system preferences. Go to: System Preferences… > Language & Text > Language.
This time, though, there’s an easier way to rearrange the order. Simply click and drag:
Notice the little message on the right about when the changes will take effect.
Does this really matter?
In the grand scheme of things, not really. It’s actually good to have some tolerance for font variations. But the detail-oriented may find this particular issue quite maddening. It’s good to have a simple way to fix it.
So why didn’t I have the issue, and he did? Well, I had at some point tried switching the system language to Chinese, on both my MacBook and on my iPad, but I later switched them back to English. So without even trying to, I had taught my system to prefer Chinese over Japanese. The problem appears when English is the only language ever used, and the system doesn’t know what to give preference to. In my client’s case, you would think that adding a Chinese input method might clue in the system, but apparently Apple isn’t quite that on the ball yet.
You know “the Chinese font“? The one that just screams Oriental, because it looks like it’s made out of bamboo pieces (?), mystically arranged by a wispy-bearded kung fu master?
In case you don’t know what I’m talking about, let me remind you:
Well, the above font is one that, in my experience, you’ll be hard-pressed to find in mainland China, especially in Chinese. (Anyone out there have a different experience?) Most typed Chinese here is in one of about 4 fonts, and “Oriental” isn’t one of them. This shouldn’t come as a surprise, I suppose; the Chinese just have no reason to parody themselves.
There’s a place on the way to the AllSet office in Shanghai that actually uses the “Oriental” font, though, in Chinese. This is a rare find. Here it is:
That’s a dry cleaner’s window. The “Oriental font” is in the middle. It says, 八折价, which means “80% of the original price.”