Shanghai’s Mobile Library

I was surprised to see a library-on-wheels in Shanghai’s Jing’an Park the other day. The vehicle is called “Reader No. 1″ in English, “读者1号” in Chinese.

Shanghai's Mobile Library

Shanghai's Mobile Library

Shanghai's Mobile Library

Shanghai's Mobile Library

Shanghai's Mobile Library

The mobile library visits various spots in Jing’an District three times per week, for two hours each time. According to the sign, this has been going on since 2010? I had no idea.

I wonder how many foreigners are using this service?…

Sun Moon Eyeglasses

ri-yue-yanjing

I recently noticed an eyeware shop called 日月眼镜 (literally, “Sun Moon” Eyeglasses”). This is a good example of a name that plays on common knowledge of characters and character components. The glasses themselves, of course, are unrelated to celestial bodies, but when you put the characters for sun () and moon () together, you get , a character which means “bright.”

Why “bright”? There are two reasons:

  1. The word 明亮 (“bright”), is frequently used to

Don’t Let the Air In

I saw this sign on the door of the AllSet Learning office building that leads out to the patio:

IMG_2999

Here’s a closeup:

IMG_3001

It reads:

请大家去阳台后
随手关门
以免雾霾进入楼层

Translation:

Please, everyone, when going out on the balcony
close the door behind you
to prevent smog from entering the building

A young Chinese guy (presumably the one who put up the sign) came by our office to call our attention to the sign and ask for our cooperation. It was a little …

V-Day Marketing Opportunism

I’ve grown accustomed to interesting examples of Chinese capitalism (I often say the Chinese are more capitalist than us Americans), but I was presently surprised to see this (sorry it’s not the greatest photo):

Valentine's Day Rose

So on Valentine’s Day, demand drives the price of roses up to something like 30 RMB per flower (give or take). Normally it’s around 10 RMB (which is already kind of high).

Well, this real estate developer decided to give away free roses on the evening …

Advertising the Year of the Horse

It’s almost the Year of the Horse (马年) in China, and you can see it in advertising all around China. Here are three examples from Shanghai:

The Year of the Horse in Advertising
This first one incorporates the traditional character (horse) into the design.

The Year of the Horse in Advertising
Using the word 马上 (literally, “on horseback,” it means “right away”) is the easy way to go.

The Year of the Horse in Advertising
This one uses the internet slang 神马 (literally, “god horse”), which is sometimes used in place of 什么 (“what”).

Happy Year of the …

Call Girl vs. Cali Girl

I saw this flyer in a Shanghai burger joint called CaliBurger. What headline do you see here?

Cali Girl

I literally had to read it three times before I could figure out that it doesn’t say “Vote for Call Girl of China.” It says, “Vote for Cali Girl of China.”

Yikes. I guess typography matters! (The Chinese, “中国赛区加州女孩” is less ambiguous.)…

Experiencing Shanghai’s Airpocalypse

Last week was a very bad week to be in Shanghai. We had the worst pollution here, ever, as far as I can gather. There are lots of different numbers thrown around, but pretty much everyone agrees that the PM2.5 count went above 500 last Friday (December 6, 2013). Just to put that “500″ in perspective:

WHO guidelines say average concentrations of the tiniest pollution particles – called PM2.5 – should be no more than 25 microgrammes per cubic

Bring on the Seed of a Free Internet!

Yesterday quite a stir was caused by an article on the South China Morning Post called EXCLUSIVE: China to lift ban on Facebook – but only within Shanghai free-trade zone. To be clear, though, it’s not just about Facebook:

Beijing has made the landmark decision to lift a ban on internet access within the Shanghai Free-trade Zone to foreign websites considered politically sensitive by the Chinese government, including Facebook, Twitter and newspaper website The New York Times.

An unfiltered …

Cat Crap Coffee

OK, so you’ve heard of kopi luwak, right? Just in case you haven’t, here’s some Wikipedia for you:

civet-cat-coffee

Kopi luwak, or civet coffee, refers to the beans of coffee berries once they have been eaten and excreted by the Asian Palm Civet (Paradoxurus hermaphroditus). The name is also used for marketing brewed coffee made from the beans.

Given the process by which this coffee is created, it’s not too surprising that we elect to refer …

The Yongjiu Bicycles Logo

I noticed this cleverly designed logo for the Shanghai brand 永久 recently, and had to take note:

永久 Logo

永久 means “permanent.” Here’s the logo with its English name, “Forever”:

Forever (永久)

Here’s a bit of evolution of the logo over the years (notice that it was once written right-to-left):

Forever (永久)

Finally, if you’re having trouble identifying the character elements in the logo, here’s a little deconstruction aid for you:

"Yongjiu" Logo Deconstruction

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