Tag: Starbucks


29

Oct 2015

Starbucks Hates Chinese Learners

I’d say that the Chinese name of Starbucks’ new flat white coffee is adequate proof that Starbucks hates Chinese learners. (The other piece of proof is that Starbucks employees in China probably play the fiercest language power struggle game of any other group I know.) Anyway, the Chinese name of the flat white is 馥芮白:

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Yeah, don’t feel bad if you don’t know those first two characters. They’re not at all common. And that fist character… wow.

A little more info about the two hard one characters:

– 馥 (fù) fragrant. (The right half is the you might know from 复旦大学.)
– 芮 (ruì) small / surname. (I am familiar with this one mainly because of the “Réel” mall (芮欧百货) near my office.)

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So in this case, even if you’re trying hard to use Chinese as much as possible, I’d say don’t feel bad if you took one look at this Chinese name and opted to use English.