Cheerios and Wang Lihong
25 Mar 2004
I saw Cheerios in the grocery store the other day. Not at Carrefour, which has all kinds of imported foods that those foreigners who live in remoter parts of China can only fantasize about. I mean the regular Chinese grocery store.
Its Chinese name is “Guduoduo Cuigule,” which kind of mystifies me. Yes, 谷 can mean “grain,” but why such an unnecessarily long name? I would think that Cuigule (“crisp grain happiness”) alone would be enough. (Any Chinese people want to explain that, please?)
Anyway, the price was only 10rmb ($1.25 US). When I’d seen breakfast cereals before, they had always been around 30 rmb, which is kind of expensive for what it is, in China. So I bought it. Chinese pop star Wang Lihong‘s (I refuse to call him “Leehom”!) smug face was on the box reassuring me that I had made a wise purchase.
Well, the morning I tore into the box I immediately noticed that something was seriously wrong. There were 5 small cereal packets inside. Each cereal packet contained a measly 30g of Cheerios! (To give you an idea, a smallish 11 oz. box from back home has over 300 g of Cheerios in it.) I had to eat two packs just to feel like I had even eaten anything.
(There is only one pack of Cheerios in the bowl in the photo.)
Sitting there munching my ripoff Cheerios, I fixated on Wang Lihong. What a pretty boy. I don’t think he used to be this bad. I didn’t find any images of it online, but in his promo photos for the Chinese McDonalds “I’m lovin’ it” campaign, he looks so cosmetized it’s scary. I think this pic gives you an idea of how lame he is.
The worst part about it is that Wang Lihong is an ABC. He grew up in the States. I can only conclude that (1) he has completely sold out, rejecting any American identity imprint he might have once had, or (2) he is just a shameless money grubbing pretty boy.
Either way, he has my contempt. I wouldn’t have blogged about it until he conspired with Cheerios to rip me off, though.