yex, AKA HX
13 Dec 2011
For the longest time, I wondered why 恒鑫茶饮 used the English name “yex.” Here’s the logo:
Doesn’t it seem like “Heng Xin” or something related would make more sense for a company called 恒鑫茶饮? Eventually it dawned on me that “yex” is actually “HX” in “fancy lettering.”
Which one do you see?