Turbo Bandwagon

10 Jan 2018

This ad made me wonder: cultural differences aside, is the bandwagon effect stronger in China because there’s a larger population? Similarly, is the bandwagon effect more powerful when used in advertising in China?

200,000,000 Chinese people use Daily Youxian

The ad reads:

两亿中国人用每日优鲜

200 million Chinese people use Miss Fresh

The brand name is 每日优鲜, which could be translated to something like “Daily Excellent Fresh.” But then they called themselves “Miss Fresh” in English, so that’s the name I used.

Share

John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. Michael Hurwitz Says: January 11, 2018 at 11:24 pm

    I think in a culture that is much more collectivist than most Western ones, and rewards conformity over individuality to a much higher degree, is highly likely to have a strong bandwagon effect in marketing.

Leave a Reply