Darkie Toothpaste

This Asian toothpaste (now called “Darlie”) has been brought up on the China blog scene before, but I’m revisiting it (prompted by Matt in Xi’an) because I recently found a picture of the old toothpaste clearly showing the old name and the new name, as well as the old logo and the new logo.

Darkie Toothpaste Over the Years

Yikes. That really is offensive.

From Toothpaste World:

Hong Kong’s Hazel & Hawley Chemical Co. would probably still be hawking Darkie toothpaste had the company not been acquired by Colgate. The Darkie brand’s Al Jolson-inspired logo, a grinning caricature in blackface and a top hat, was as offensive as its name. Colgate bought the company in 1985, and then ditched the logo and changed the product’s name to Darlie after US civil rights groups protested. However, the Cantonese name – Haak Yahn Nga Gou [黑人牙膏] (Black Man Toothpaste) – remains.

Wow, I never imagined I’d be cool enough to have reason to quote “Toothpaste World” on my own website.

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