The California No and the East Asian No
13 Sep 2013
I recently came across the term “California no” on Urban Dictionary. It is defined as:
> The way rejection tends to be handled by Californians, who are sunny in disposition and less brusque than East Coast residents. Instead of bluntly saying “no,” Californians say no by avoiding the question, forgetting to respond to emails, and generally postponing the issue. The best way to give a California no is to do nothing at all, as opposed to saying it outright.
> This is especially popular in the entertainment industry. For example, Everybody Loves Raymond creator Phil Rosenthal is quoted as saying: “To me, postponing a Hollywood lunch meeting is the new passing. They figure they’ll postpone you until you go away. This way, they are not saying no. If that happens more than twice — obviously emergencies come up — you’ve got to get the hint.”
> A: So I emailed that agent a week ago and still no response. What is going on?
> B: He’s giving you the California no.
This strikes me as very similar to the “Chinese no” (or even “Japanese no”): indirect, requiring the rejectee to “get the hint.” Anyone who’s ever studied “how the Chinese do business” will have read at least a full chapter on this topic.
Here’s a typical example taken from Chinese Business Etiquette: the Practical Pocket Guide:
> THE “NO” WORD
> Misunderstanding over the use of “no” is one of the most frequent causes of frustration in business negotiations. It is common knowledge that Chinese people do not like to say no.
> In accordance with Confucian ideals of humility and service, Chinese do not like to disappoint someone or seem ungenerous or unhelpful. The Chinese consider it rude to say no to someone even if that is the only answer possible. This cultural norm finds its most frustrating aspect in asking Chinese for directions. Should the person questioned not know what you are talking about, he or she will nevertheless give you false directions rather than appear unhelpful. Despite the wasted hours of wandering you may incur, remember they were simply being polite.
> Likewise, in business the Chinese will not usually come out and say no to a proposal directly. Instead they will give a vague response such as “perhaps,” “I’m not sure,” “I’ll think about it,” or “We’ll see”–all of which usually mean “no.”
What do you think, Californians? Are you culturally “more Asian” in this regard?