GccgleA while back I stumbled upon this Chinese site called “Gccgle.” The name can only be a lame rip on Google’s name, and yet the site posts a copyright notice inviting users to take note that the site’s name shouldn’t be confused with Google’s because “Gccgle” has two Cs instead of Os. Please.

Gccgle’s Chinese name is ¿á¹·Íø. I guess it would translate as something like “cool dog network.” ¿á¹· (k¨´g¨¯u) sounds similar to “Google” to Chinese ears. (But remember, it’s not the same!)

The Gccgle people claim to be Pagerank experts. One of the services offered is a boost in Pagerank. I have my doubts about a company with such a shameless name, but they actually did produce a program (Chinese interface) that’s kind of cool, when it isn’t freezing up. The software tells you where in Google’s rankings your site turns up for a certain search. For example, I could put in “www.sinosplice.com” as the site, and then “supermodel emo band” and discover that my site ranks #48 for this search without actually having to scroll through the search results on Google’s page. The advanced search lets you do multiple searches for a site at once. Could be useful. The program froze up after a couple of searches every time I used it, though.

Oh, and if there was any doubt as to the company’s lack of integrity regarding copyright issues, it’s partners with a site called google8.net. Google8.net’s logo is Google’s with an 8 added on the end. Pathetic.


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. I¡¯ve always heard it as gougou ¨C dogdog. Cool dog is cooler though.

    As for the Google program thing, try cleverstat.com/google-monitor-query.htm ¨C I¡¯ve been using it for over a year and its never crashed once. Sounds similar to the one you¡¯ve been trying. English interface too,

  2. Roddy,

    The folks at Gccgle (not Google) would like to remind you that their name is ¿á¹·, not to be confused with ¹·¹· or whatever similar-sounding copyrighted name your overactive imagination might concoct.

    Anyway, thanks for the link. I wouldn’t be surprised if Gccgle ripped off that software.

  3. i am not surprised. many chinese brands try to resemble big names (either foreign or local) in order to take advantage of market leaders’ brand awareness. i remember there were casual apparel brands called ASDIDA and ADADIS in 1990s 🙁

    china’s legal system is there to fight against this kind of intellectual property violation, the bottleneck, i think, is investigation, not many firms can afford a legal dept such as the one MS owns, and i guess people like John who has found this Gccgle thing will very probably NOT report to Google.

    btw, John, may I use this case in my blog and community? thanks in advance

  4. bingfeng,

    Do you really think Google is unaware of this website? Somehow I doubt it.

    Feel free to blog about this. In any case, I have no right to stop you.

  5. I think one interesting thing about this case is that the English name is unpronounceable and depends entirely on its visual similarity.

  6. Sorry, I thought you meant Google’s name was kugou. I’ll try reading before commenting next time.

    Its hard to tell sometimes if a rip-off is an attempt at a copy with a misspelling, or a poor attempt at changing the name to look different. See: Palyboy clothing . . .

  7. I have seen stuff in China with the adidas logo and ‘abcdef’ underneath!

  8. john, ur “intellectual property” was violated 🙂

    here is it: http://www.danwei.org/archives/001091.html

  9. bingfeng,

    Thanks for the heads up, but in this case, the “violation” was invited. 🙂

  10. Asia by Blog

    Asia by Blog is a twice weekly feature, posted on Monday and Thursday, providing links to Asian blogs and their views on the news in this fascinating region. Previous editions can be found here. This edition contains China’s emerging blogosphere, the A…

Leave a Reply