Pirated Orange


Evidently a V is just too much work for those fruit pirates. Nalencia, baby!

Fruit piracy must be an easy job, considering all you have to do is print a bunch of little stickers and then sell them to vendors. Hmmmmm…

(This is by no means the first fake Sunkist sticker I’ve seen in China, it’s just the first time I bothered to take a picture of it.)


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. Justin (Parasite) Says: February 1, 2006 at 11:32 am

    I guess I missed something… how is again that you can tell it is fake ? Other than the obvious rule of thumb Chinese people tell me (assume everything is fake in China). Beyond that — can you get REAL Sunkist in China ? Because I often wonder if some of the faking isn’t entirely in vain, if something is a brand Chinese DON’T know, then what the hell does it do except to give a brand which hasn’t yet entered Chinese market FREE widespread name recognition.

  2. Justin,

    It’s supposed to be “Valencia.” With a V.

  3. I’m eating ‘Sunkisst’ oranges this year, which don’t seem to be pirated so much as attempting to borrow something intangible from the name – the box clearly states “P.R.C. Oranges”.

  4. I ate one of those Nalencia oranges, pehaps even the one pictured, and it was pretty good. I care not for the label so long as the inside is juicy 🙂

  5. John B,

    Nope, you were already devouring yours during this orange’s photo shoot. I ate the one pictured. And yeah, it was pretty good.

  6. Florida says “Go, John! You tell ’em!” — even if Valencia oranges don’t come from here.

  7. So how do we get hold of inspector 3108?

  8. Are there no Plorida or Galifornia organges?

  9. Stumbled on your site while looking for pics of those chinese welder masks that all the women wear. Anyway, very interesting blogs you got here. I hope to make it out to Shanghai in August (I’m from LA).

  10. What I really want to know is, can we get a picture of a Nalencia orange that’s been spray-painted to look “fresher”? It’d be a piracy two-fer.

  11. greg pasden Says: February 2, 2006 at 10:30 am

    But will it play on my DVD player?

  12. why do ppl priate even fruits? ppl are crazy about named brands ,such like gucci, LV and parada even thou they are counterfeited with the faked labels sticked on. most of ppl are proud of the bands and exorbitant prices (they could!)which indicate their wealth. they dont care about the quality or praticability as long as it’s a BRAND. i’m not an appraiser ,but i know there are lot of faked labels. peepin up!

  13. Peepy,

    Not just the Chinese. You can ask Kiwi Chris (TaiChiMaster) about your beloved KIWI Fruits … you know, the hairy outside egg shape, the tart green insides, famously coupled in artificial varieties such as Strawberry Kiwi juices and candies. Anyways, Kiwi fruits, like the New Zealand Kiwi Bird, are famous worldwide. So famous, and mainstream consumed, that California has their own kiwi fruits grown in California. They sell in the stores as kiwi.

    But New Zealand invented that name, “Kiwi” and did all the footwork for marketing it to the global fruit consumers.

    So now, New Zealand, has their renamed their New Zealand grown Kiwi fruit to “Zespri” … so what this one example shows is that people pirate fruits, and putting a small sticker on a fruit is just taking whatever marketing that’s already been applied into action on a possibly inferior or even superior product.

    To hash it out further, think 2Pac and then replacing him with 50Cent – there was a 10,000,000 person market that needed to be filled. Notorious BIG could not fulfill that market and was ultimately murdered, too. So in comes the marketing genius of Aftermath Records led by Dr. Dre. The list goes on….

    Oh yeah, check out the 8gb USB Flash Drives on ebay —- 8 GB on a tiny flash drive – they’re obviously fake and have SONY stamped onto them – and for that reason, people buy them, perhaps nievely believing that the decades and decades of Sony marketing and promotion will protect their investment.

  14. They’re not fakes, they’re genuine Nalencia oranges. I’m sure they have Nidalia onions too.

  15. Not to mention Nahquita bananas.

  16. I’m pretty sure that the “Kiwi fruit” was known as the Chinese gooseberry before the branding campaign took over. A success, that one was.

  17. As a Spanish blogger in China, I feel really angry!!!! I think I’m going to protest in front of Zhongnanhai. Valencia men, Valencia!!!!!

  18. Reminds me of a friend recounting a conversation with her mother while visitng her in southern Manchuria last summer. (My friend, for all intents and purposes, is pretty much Canadian now)

    Mother – mentions some thing about an issue with counterfit products that made the local news
    Friend – Yes, it’s a good thing we don’t have counterfit issues like that for food in Canada
    Mother -Well, you must have a little. At least for the big names, like Coke, right?
    Friend – Uh, no? Really, there’s no counterfit foods at all. The government’s very strict on that sort of thing. A coke is a coke.
    Mother –flabbergasted REALLY??

    Her and I had a bit of a head-shaking chuckle about it when she got home. Seeing this makes me realise where the mum was coming from, though.

  19. […] Holy fruit pirates, Batman! Technorati Tags: funny photo […]

  20. My take and concern on the fake foods are more than just the labels. US is by no means perfect, but at the least there are accountable agencies and legal mechanisms to ensure a minimum standards of safety and quality of the food products sold domestically in US. You do not necessarily have such rigorous efforts in other countries. Using the orange example here. WHAT did they use to cultivate the oranges? Where did they grow these oranges (anywhere near the river tributaries of the toxic industrial material contamination scandal in Northeast China, or other areas we don’t yet know about)? What kinds of pesticides did they use? Sweet or not, would you feed an orange or two laden with lead, mercury, DDT, or dioxin to your kids or yourself?

    What is even more concerning to me is the counterfeit pharmaceuticals from China. I wish they will never get out to the world market. But this is only a wish…

    You do get what you paid for, albeit it may cost you more than you think. I personally avoid food products originated from the PRC. I am willing to pay more to buy stuffs made in Japan, South Korea, Taiwan, and, of course, the US.

  21. Hi John,

    Thanks for CC’ing your Nalencia picture. It’s a great illustration of a pirated product in China. IP Dragon is focused on gathering, commenting and sharing information on intellectual property in China. Thanks again. Great site by the way.

    IP Dragon

  22. I live in Valencia – Spain … sorry “Nalencia” – “Nspain” … i love this orange, and the trade marke “Sunkist” … perhaps “Sunkiss” … 3108 ¿Is it a nokia telephone with orange skin? …

    Thank’s for you weblog

  23. Diana Matthias Says: November 7, 2006 at 2:38 am

    Love the photo! I’m dying to go out & find my own ‘counterfeit’ oranges now.

  24. […] Nanos for 170 Yuan ($20 bucks) that look (but don’t behave) like real. One post long ago at Sinosplice had what was then a funny entry about “Nalencia” oranges. Several commenters remarked […]

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