Transformers and… Milk?

by John Pasden
in personal
07 Jul 2011

With the movie Transformers 3 now out, Transformers are popping up in Chinese media more too. The other day I snapped these pictures of an ad campaign involving 舒化 milk. (Sorry the photos are blurry… I have yet to figure out the best way to consistently get clear photos of back-lit subway ads with my cell phone.)

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OK, kids like Transformers, kids drink milk. Still, badass robots drinking milk? It seems kinda off. (Stop messing with my childhood memories!)

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. Michael A. Robson Says: July 7, 2011 at 12:39 pm

    Amazing LOL!! We need a blue and white robot called 光明创 😉

    Reply
  2. India Says: July 7, 2011 at 6:11 pm

    It’s funny you bring this up because I just saw some “transformers” in the 7-11 yesterday. They turn into a bowl of instant noodles.

    I’ll try to get some pictures, but the convenience stores usually don’t like that…

    Reply
  3. Caitlin Burns Says: July 18, 2011 at 3:23 pm

    Hi John,
    We’ve just got home from a two week school trip to China and my students were asking the same question…since when do awesome robots need milk?!

    Reply

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