Transformers and… Milk?

With the movie Transformers 3 now out, Transformers are popping up in Chinese media more too. The other day I snapped these pictures of an ad campaign involving 舒化 milk. (Sorry the photos are blurry… I have yet to figure out the best way to consistently get clear photos of back-lit subway ads with my cell phone.)




OK, kids like Transformers, kids drink milk. Still, badass robots drinking milk? It seems kinda off. (Stop messing with my childhood memories!)


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. Amazing LOL!! We need a blue and white robot called 光明创 😉

  2. It’s funny you bring this up because I just saw some “transformers” in the 7-11 yesterday. They turn into a bowl of instant noodles.

    I’ll try to get some pictures, but the convenience stores usually don’t like that…

  3. Hi John,
    We’ve just got home from a two week school trip to China and my students were asking the same question…since when do awesome robots need milk?!

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