Creepy BenQ Marketing

These images are currently in the third “slide” of the BenQ USA website front page slideshow:



OK, military-themed FPS games are popular in the States. Especially with a tech-loving male audience. Fair enough.

But this is the third “slide” of the BenQ China website:


So… how, exactly, is this ad trying to appeal to a Chinese audience? Hmmm.

I don’t think these were meant to be compared.


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. DrStamen Says: July 3, 2012 at 6:50 pm

    That’s nothing – check out 360buy’s campaign last month. It had a world war two Normandy theme (spelt Norman-DIE on the posters), reconfigured D-day to 底-Day (as in low price day), and had scantily clad models on a fortified beach bottle-feeding babies as parachute-dropped goods peppered the beach.

    I have a screengrab somewhere if you want it for your collection.

    I think Yigou had a war-themed campaign at the same time – counterstrike poses with people carrying laptops as if they were sniper rifles.

  2. nicely spotted – so where can I buy one?

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