This ad made me wonder: cultural differences aside, is the bandwagon effect stronger in China because there’s a larger population? Similarly, is the bandwagon effect more powerful when used in advertising in China?
The ad reads:
200 million Chinese people use Miss Fresh
The brand name is 每日优鲜, which could be translated to something like “Daily Excellent Fresh.” But then they called themselves “Miss Fresh” in English, so that’s the name I used.
I think in a culture that is much more collectivist than most Western ones, and rewards conformity over individuality to a much higher degree, is highly likely to have a strong bandwagon effect in marketing.