Happy Dragon Boat Festival

Thursday, June 25th, 2020 is 端午节 (Duānwǔ Jié), the Chinese holiday normally referred to as Dragon Boat Festival in English.


The Chinese name simply refers to the lunar calendar date of the festival, however. Not everyone in China goes and watches dragon boat races on this day… It’s much more common to just eat zongzi (粽子).


I like this zongzi-themed design:


I’ve also noticed a few bizarre, entirely off-theme ads during this holiday. Here are a few:


端午节快乐 (Duānwǔjié kuàilè)!


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. dear author,

    The graphic art added to this discussion post is great.
    “a few bizarre . . . holiday” art-in-advertising is a good example of smooth lines and transition.
    I am begining to study merchandizing. Visual appeal is paramount. The image prior to that caption, almost echos the image. The way the light reflect(s) off-of-the “zong-zi” pastry gives a living effect. Lasting hope, joy and respect.

    artfully, positively & caringly,
    joi n. covet

Leave a Reply