Beijing AI Park’s Smart Slogan

A friend shared this technological park’s logo, and the character caught my attention:

Beijing AI Park

The full text of the slogan is:

集智未来 (Jí Zhì Wèilái)

Although “集智” is not a word, through the semantic power of Chinese characters, 集 brings to mind the idea of 聚集 (to assemble) or 集中 (to concentrate), while suggests 智慧 (wisdom/intelligence). Also, 集智 sounds identical to the word 极致, which means “highest achievement.” Furthermore, the character is associated with the word 智能, a very common word in tech nowadays, meaning “intelligent” or “smart” in the sense of “smartphone.” 未来 just means “the future.”

While I think the character in the logo looks cool, as a non-native speaker (reader) I find the 日 element at the bottom just a little hard to immediately recognize. What do you think?


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. Juliet Thomas Says: April 15, 2021 at 10:38 am

    I could have looked at that for the rest of my life and never guessed it wa meant to be a 日 …

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