I’m often to busy to give the info-packed Sinocism newsletters my full attention, but when I do, I often find really great stuff. I’ve also noticed a trend on Facebook and Twitter. It goes something like this:
1. Sinocism newsletter comes out, with a link to especially interesting story “X”
2. Sinocism readers click through to the story on “X,” love it, share it via Twitter and/or Facebook
3. The Sinocism readers who share “X” get Likes, retweets, comments
You see the net effect here? Sinocism is serving as an invaluable information hub, but it’s not getting credit for the major role it’s playing in the dissemination of China-related news. And the worst part is that the Sinocism readers aren’t doing it on purpose; they’re just using their social media like they always do, but the way the system is set up, Sinocism gets no credit.
I’m pretty sure I saw an example of this last week. There was a great article about Chinese surnames‘ geographical distribution in China that got a fair amount of attention: Mapping China’s Surnames 制图 “老百姓”. I admit, I tweeted it too, the “bad” way. I then saw lots of people I know on Twitter and Facebook sharing it, no credit. I strongly suspect Sinocism set off the rash of shares (but wasn’t credited).
There are two solutions, as I see it:
1. Sinocism needs to build its social media presence. Ugh, I feel a little slimy just using the phrase, and I can understand if Bill Bishop would much prefer to keep the endeavor as a blog and newsletter. (Sinocism does have its own (private) Twitter account and Facebook page, but neither are used or promoted much.)
2. Sinocism readers make an effort to credit the articles they discover through Sinocism when they share them on social media. (For example, you could add “via @sinocism” to tweets, or maybe even “#sinocism“.)
We live in a world of fascinating, interactive web services, but unfortunately, those of us in China are cut off from some of the leading websites. Most conspicuous among these are YouTube, Twitter, and Facebook. None of these websites are currently accessible in China, cut off by the Great Firewall (GFW) of China. Twitter and Facebook, most notably, have APIs, which enable other software, web services, and mobile phone apps to connect to and interact with them. But since all of these uses of the API make direct calls to Twitter or Facebook’s servers, none of these work in China either.
Working with Reign Design recently on OpenLanguage, I happened to browse Reign Design’s blog and came across this entry: Posting to Twitter via SMS in China. This interested me because I used to enjoy the convenience of posting to Twitter via SMS, and it’s a way to circumvent the GFW. I stopped because Twitter quit offering local numbers, and international SMSes are a bit expensive just for a tweet.
Anyway, I read the article, and the PHP script looked simple enough, so I headed over to Fanfou, where I already had a seldom-used account. I was surprised to discover, though, that Fanfou is gone. Nothing but a smoking crater where there used to be a lively community. Considering some recent events in China and the immediate, individual-empowering nature of microblogging, it’s not hard to imagine what happened.
With that option closed to me, I decided to check out the other big Chinese microblogging service I was familiar with, Zuosa (做啥). I really liked Zuosa, where I found a lot of advanced features that even Twitter has held back on. Then I went into settings, where I saw the familiar Twitter “t” next to the 同步到微博客 (“Sync to microblogs”) section.
When I clicked on that section, and then on the Twitter “t,” I got this message:
The message says:
> 抱歉，该服务不可用；你可以通过 zuosa->buboo.tw->twitter 实现同步！
> We’re sorry, this service is not available. You can go through zuosa -> buboo.tw -> twitter to accomplish the sync!
So I set up an account on Buboo.tw (ah, traditional characters!), easily synced that with Twitter, then synced my Zuosa account with Buboo. And hey… it works (1, 2, 3)! A tweet on Zuosa appears on Twitter in seconds. And since I synced my Twitter account to Facebook long ago, Facebook is actually at the end of the tweetchain: Zuosa -> Buboo.tw -> Twitter -> Facebook.
I haven’t tested SMS tweeting yet. One of the disadvantages of this method is that you can’t not post “downstream.” So for now, I can’t post only to Zuosa without posting to the other three, or post to Buboo without posting to Twitter and Facebook, unless I turn off the sync.
Anyway, I thought this was pretty cool… all made possible through international open APIs.