Oyo! Shanghai's Subway Video Shopping Guide
哦哟! is a Chinese expression that means something like, “whoa!” But 哦哟！视频 (www.oyoo.com) is a video guide to the shops along Shanghai’s subway lines. Ads for the new website are currently plastered all over the Shanghai subway system.
It’s an interesting concept. You take a bunch of short videos, set them to poppy music, and put them on the site in YouTube fashion. But the videos taken are all of shops along Shanghai’s subway line. They’re organized by subway stop as well as by category: 好吃 (food), 好玩 (entertainment), 好看 (clothing and accessories), 好家 (home decoration/furnishing), 好学 (education), 好朋友 (partners?).
I must say, the videos offered are all pretty dull (with the possible exception of the “Transformer Heaven” shop video); they’re all basically just poorly shot commercials. I also don’t see a lot of evidence of activity. I’m not sure that 时代报 (Metro Express) has what it takes to make this site work, but it’s good to see the Chinese experimenting. Other encouraging signs: the site is relatively free of the cluttered design that plagues Chinese websites, and the page looks fine in Firefox!