11 Mar 2007
Yesterday I saw this logo plastered on the wall of a construction site. It’s the logo for a new office tower in Shanghai.
Apparently the recipe for their English name and logo went something like this:
1. Take a successful foreign company’s name and add “Oriental” to the front. Base the Chinese name on the English name.
2. Copy the logo of a different company, altering it a bit.
I’m guessing that getting a sexually charged name like “Oriental Virgin” was pure “luck”…