Comments on Google VS Baidu
02 Jun 2008
David DeGeest pointed me (via Twitter) to an interesting article: Google vs. Baidu: A User Experience Analysis. I suspect most readers of my blog are already quite familiar with Baidu and much of the content of the article, but I did find several points very interesting.
On searching “subprime mortgage” (次级房贷):
>This time google.cn appears to do much better than Baidu. But if we look closely at the top 20 search results, we’ll find there are 7 results at google.com and 5 results at google.cn that direct us to Web sites that use traditional Chinese characters, which are used in Taiwan, Hong Kong and by the overseas Chinese community.
> It can be rather challenging for the mainland Chinese to read traditional Chinese, though they can understand most of the message. Nonetheless, this mix of simplified and traditional Characters is not the most user-friendly approach. Verdict: Baidu wins.
I was somewhat surprised by this conclusion. While it’s true that reading simplified characters is more comfortable for the average mainland Chinese citizen, one would think that breadth of search counts for something. If, for example, I’m doing a search on a Taiwanese politician, I’m likely going to want to see articles from Taiwan (which will be in traditional characters). I also know for a fact that many of my Chinese friends prize very highly information sources from Hong Kong or Taiwan.
I’m not saying the author is wrong in his conclusion, though. I think that the Chinese people I hang out with are a rather international-minded bunch. I shouldn’t have been surprised.
Also, while the whole subprime thing is not at all a favorite conversation topic of mine, when I hear it referred to in Chinese, it’s usually by the abbreviated name 次贷. The search numbers for this term are a bit different:
Clearly, searching for 次贷 gives Baidu a clear advantage. I realize perhaps the author was trying to go for the “translation feel” in his search results, but it’s interesting to see the results of the same search “with Chinese linguistic characteristics.”