On my recent trip home, I brought a few bottles of this stuff to give to some friends:
The name of this unremarkable-looking “rice wine” is 张裕特质三鞭酒. The part to pay atention to here is “三鞭“. That means “three penis.” We’re talking various types of animal penis here, brewed in the liquor to impart vitality to the drinker. If you read the back, you can find out which three it is: 海狗鞭 (seal penis), 鹿鞭 (deer penis), and 广狗鞭 (Cantonese dog penis).
If you live in China, the character 鞭 is worth learning to recognize. It shows up a bit more often than you’d expect. “Special” liquor, “special” hot pot, Chinese medicine, etc.
The 3-penis liquor in the picture isn’t expensive, and I got it at Carrefour. When you take it home from China as a gift, remember to ask your friends to try it first, then tell them specifically what kind of special liquor it is. It’s a gift they won’t soon forget.