04 Jul 2014
I recently saw a link to this article on Facebook: One Billion Drinkers Can Be Wrong (China’s most popular spirit is coming to the U.S. Here’s why you shouldn’t drink it). So it’s a post laegely about how baijiu (白酒) cannot success outside of China because it’s a terrible, terrible liquor. (Some of the comments I read on Facebook went much further, and I’ll address that sentiment below.)
Now I’m no fan of baijiu; I’ve made this clear in the past. And when I say it’s terrible, I know it’s because I personally will never develop a taste for it, and I’m not interested in “giving it a chance.” I’ve done that. Plenty of times. (Same goes for chicken feet.) I think part of it is that I resent a certain idea that sometimes gets tossed around: if you’ve been in China this long, you should have learned to like baijiu by now. Nope, sorry. Don’t like it. Now leave me alone.
But I’ve also learned–thanks to my friend Derek Sandhaus–that it is possible for westerners to develop a taste for baijiu. I seriously doubt it’s ever going to go mainstream, but the Chinese will ensure that there’s always a market for the stuff.
The article linked to below, though, goes way beyond the idea that the Chinese like it and westerners typically don’t. It reminds me of Seinfeld’s “chopsticks bigotry” (which is actually funny, because it’s a bit more self-aware):
> I’ll tell you what I like about Chinese people … They’re hanging in there with the chopsticks, aren’t they? You know they’ve seen the fork. They’re staying with the sticks. I’m impressed by that. I don’t know how they missed it. A Chinese farmer gets up, works in the field with the shovel all day… Shovel… Spoon… Come on… There it is. You’re not plowing 40 acres with a couple of pool cues….
What’s interesting about this type of opinion of baijiu is that this is a truly dividing issue. Some westerners will actually hold the opinion that “this is a vile alcohol and no one should drink it, Chinese or not.” You might hear some cross-cultural statements of the some ilk about peeing in public, or disregard for safety, but attacking another culture’s favorite alcohol? It’s just a bit bizarre.
What do you think?