McDonalds Getting its Pun on

01 Sep 2015

I spotted a punny McDonalds ad in the subway yesterday that might not be obvious to a lot of learners:

Untitled

The ad presupposes knowledge of the word 充电宝, which is a pretty recent word, and isn’t in a lot of dictionaries yet. 充电 means “to recharge” (electricity, but sometimes metaphorically as well). means “treasure” and is also used in the common word for “baby” (宝宝), but here it just means “thing.” 充电器 already means “charger” (for electronics), but the difference here is that a 充电宝 is a battery that can be carried with you and used to recharge you smartphone. These portable chargers seem to be way more popular in China than the battery-extending cases (Mophie and the like) I’ve seen a number of Americans use.

chongdian-bao

OK, so back to the pun. It’s focused on the “bǎo” part of 充电宝 (portable charger). It uses the character , meaning “full”. It creates the sense that a meal at McDonalds is a “recharging fill” (not “full recharge”).

Anyway, you get the idea.

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. People around me tend to use the word 移动电源 more often.

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