Three exhibits from the streets of Shanghai, each replacing one “yi” character of a chengyu (typically 4-character idiom) with the character 疫 (yì), which means “epidemic”:
‘疫’言九鼎 is a pun on 一言九鼎 (yīyánjiǔdǐng). The original idiom refers to solemn statements, and the poster exhorts people to be honest (about their true health).
断章取‘疫’ is a pun on 断章取义 (duànzhāngqǔyì). The original idiom refers to quoting out of context, and the poster warns people not to spread unsubstantiated rumors about the epidemic (you could end up in prison for as long as 7 years if you do!).
仁至‘疫’尽 is a pun on 仁至义尽 (rénzhìyìjìn). The original idiom refers to fulfillment of moral obligations, and this poster implores people to remain compassionate while battling the epidemic.
In all fairness, “yi” is one of the most common readings for characters in Mandarin Chinese, so choosing that one to focus on with the puns really made things easier.
In China, the word “mojito” is not pronounced “mo-hee-to” like it is in English. Rather, the Spanish “j” is approximated with the Chinese “x” sound. In Chinese, it’s written 莫希托 (mòxītuō) or 莫西托 (mòxītuō), or sometimes even 莫希多 (mòxīduō). But it’s not a big step from “xi” to “qi” in Chinese, which makes the xi/qi pun possible, using the number 7 (qī). This gives us: 莫7托 (mòqītuō), as well as the curious English name “Moji7o.”
No comment on the taste! I didn’t buy it or try it.
The average person in China doesn’t go to a doctor’s office when they get hurt or sick; they go straight to a hospital. Then they have a pretty horrible (often all-day) ordeal ahead of them, involving paying to get a number, waiting to be seen, getting briefly looked at to determine next steps, then waiting in line to pay for tests or other services, then waiting on the results, then taking them back to the original doctor for a final diagnosis, etc. It really is a ton of time waiting in line to be seen by a person with (understandably) very little patience, only to be curtly passed off to the next term of waiting.
So when recently I visited Huashan Hospital in Shanghai (one of the better public ones), I was surprised to see these kiosks:
The big title on the wall is 智慧e疗. The 智慧 refers to “smart,” and the e疗 is a pun on 医疗, which means “medical treatment.” (Not even healthcare is above a good old “e” pun!)
The closer view displays the following words:
建卡 (jiàn kǎ) to create a card (and associated account)
挂号 (guàhào) to register (at a hospital)
缴费 (jiǎofèi) to pay fees
签到 (qiāndào) to sign in (for an appointment)
I didn’t use this kiosk, and it seems not many people did. Hopefully progress is just around the corner!
The name is 喝嘛, which is just the verb 喝 meaning “to drink,” combined with the particle 嘛, used to “express the self-evident.” This is a command, though. How does a command “express the self-evident?”
To a native speaker, the feeling of the two usages is connected, but here the word 嘛 adds the feeling of a somewhat whiny, “come on, do it….” In fact, that phrase “come on” (used when persuading) could be translated 来嘛.
So yeah, this product name is actually saying, “come on, drink our product. You know you want to! Come on…”
What’s the deal with the hippo? Well, “hippo” in Chinese is 河马 (literally, “river horse,” which is also the meaning of the Greek roots of the English word as well). So we’ve got a pun here.
The name is a pun on the phrase “与你说,” which means “talk with you.” 与 is a rather formal word that can be used in place of 和 or 跟 in many contexts.
Although the pinyin for both the name and the phrase are “yu ni shuo,” actually 鱼 is second tone, while 与 is third tone. But 你 is third tone, which means that 与 is read as second tone, due to the tone change rule. So actually the two sound the same.
While perhaps not the cleverest characterplay, I like this treatment of the character 城, which means “city” (as in 城市), or sometimes “wall” (as in 长城). The phrase 不夜城 (literally, “not night city”) is similar to “the city that never sleeps.”
The text is:
龍之梦购物公园 新食代 不夜城 千人自助餐盛宴
Note: The way that “Cloud Nine Mall” (龍之梦) is written breaks the “golden rule” that I learned in Chinese 101: Either write entirely in simplified characters or write entirely in traditional characters. Never mix the two. The simplified dragon character 龙 is written using the traditional 龍. “食代” is a pun on 时代.
Happy Year of the Rooster/Cock/Chicken! Just as the English word “cock” has multiple meanings, the Chinese word 鸡 (“chicken”) does as well. By itself, it can mean “prostitute,” but the same sound “jī” is also part of the Chinese word for, well, “cock.” I guess I’m friends with a bunch of upstanding Chinese folk, because I didn’t see the many puns I feel I could have for this year’s barrage of Chinese New Year greetings.
Here’s one tame pun I did see this year:
So the original word is 点钞机, “money counting machine.” Substituting 鸡 (“chicken”) for 机 (“machine”) doesn’t change the sound at all, but 点钞鸡 falls right in line with the Chinese proclivity for wishing financial success in the New Year. And you can totally imagine a money counting rooster.
Chinese New Year is just around the corner, and I bring you this pun/characterplay combo. Unfortunately, neither is particularly clever, but at least it’s not hard to understand!
The large text of the ad reads:
This basically just means “happy New Year,” but the 呀 on the end is a modal particle you hear a lot in Shanghai. It adds a tone of playfulness, possibly childishness.
The pun is on 好牙, which refers to “good teeth.” (The two-character word for “tooth” or “teeth” is 牙齿). And since it’s an ad for dental services, the pun on good teeth is quite appropriate.
But do you see where the 口 component of 呀 (the modal particle) is actually a tooth? That’s the characterplay aspect. But the weird thing is that if you take away the 口, what’s left actually does literally mean “tooth.”
I spotted a punny McDonalds ad in the subway yesterday that might not be obvious to a lot of learners:
The ad presupposes knowledge of the word 充电宝, which is a pretty recent word, and isn’t in a lot of dictionaries yet. 充电 means “to recharge” (electricity, but sometimes metaphorically as well). 宝 means “treasure” and is also used in the common word for “baby” (宝宝), but here it just means “thing.” 充电器 already means “charger” (for electronics), but the difference here is that a 充电宝 is a battery that can be carried with you and used to recharge you smartphone. These portable chargers seem to be way more popular in China than the battery-extending cases (Mophie and the like) I’ve seen a number of Americans use.
OK, so back to the pun. It’s focused on the “bǎo” part of 充电宝 (portable charger). It uses the character 饱, meaning “full”. It creates the sense that a meal at McDonalds is a “recharging fill” (not “full recharge”).
I just finished Season 2 of the bleak HBO TV series True Detective, and enjoyed it (although it depressed me a bit). I’ve had a few discussions with Chinese friends about the show, and I realized that the Chinese name of the show is worth a mention.
So the Chinese name of the show is 真探. The word for “detective” in Chinese is 侦探. Notice that both are pronounced exactly the same: “zhēn tàn.”
So if you’re hearing the name of this show in Chinese for the first time, you’d probably think it is just called “zhēntàn,” translating to “The Detective” in English. You have to actually see the characters to realize that a “True” has been slipped in there. (Makes me think of a line from the show intro: “I live among you… well disguised.”) It’s different from the common character swaps you see in Chinese brand names because it’s actually a translation, and it’s the fusing of two meaningful words into one.
And this got me thinking about similar wordplay for other names. It’s not a true portmanteau, as I understand the term, because there is no phonetic fusing going on. The “fusing” is entirely writing-based, but extends to meaning once you see it. We can do this in English too, I’m sure, but I can’t think of any examples right now.
I actually see this a lot going the other way (semantically) in Chinese: a name makes you think of certain meanings associated with certain characters (that you think you hear), but then the name purposely switches out those characters (in an attempt to be more “subtle”?). One example of that is 肯德基. (The Chinese name for Kentucky is 肯塔基州, but since it’s the name for KFC, the brand could have used 鸡 instead of 基). Another examples is 珍爱网, a dating site, which is clearly playing on the “true love” meaning of the word 真爱.
Today is May 1st, China’s International Workers’ Day holiday. Yesterday I saw this amusing little joke, posted by a former student, “Monica.” The humor is based on transliteration. First the joke, then I’ll follow up with a translation and explanation.
> When I was in primary school, the kids that pronounced the word “English”
> as “yīng gěi lìxī” became bankers,
> as “yīngōu lǐ xǐ” became vegetable vendors,
> as “yīn-guǒ liánxì” became philosophers,
> as “yìng gǎi lìshǐ” became politicians,
> as “Yīngguó lǐ qù” became overseas Chinese.
> As for me, I accidentally pronounced it “yīnggāi lèisǐ,”
> and as a result became a glorious laborer….
> You’ve all been working hard; I wish you an early May 1st Labor Day!
For this to make sense, you have to read each individual character that makes up each transliteration (phonetic approximations of the word “English”). Here’s a quick gloss:
> “码”上了解 [punning on 马上, “right away,” using the character 码, which refers to “code,” in this case, the QR code]
It’s been widely reported that Beijing is banning wordplay in attempt at pun control. This seems ridiculous, especially considering the Chinese penchant for giving the reader zero credit, and always putting the punned character in quotations marks (see above example).
David Moser’s quote on the issue:
> It could just be a small group of people, or even one person, who are conservative, humorless, priggish and arbitrarily purist, so that everyone has to fall in line. But I wonder if this is not a preemptive move, an excuse to crack down for supposed ‘linguistic purity reasons’ on the cute language people use to crack jokes about the leadership or policies. It sounds too convenient.
I’ll be watching to see if punning in advertising stops…
The first line is where the pun resides. It reads:
> 月圆月期待 [moon round moon looking forward (to it)]
This is pretty nonsensical because the character for moon, “月” has replaced the identical-sounding character 越. Most intmermediate learners will recognize this character as being part of the 越……越…… pattern.
So the meaning is:
> 越圆越期待 [The rounder it is, the more you look forward to it]
Still seems kind of nonsensical to me (in this context, anyway), but it’s just a lame pun for a billboard.