A Shiny Pun

A pun in a jewelry ad:

"Yao" Pun (advanced)

Here’s the text:


It’s a very simple pun, although the words and characters involved are somewhat advanced.

耀,” as in 闪耀, meaning “to glitter” (or even 炫耀, meaning “to flaunt”), is a substitute for , meaning “want.” 此刻 is a formal way of saying “this moment.”


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. thanks John!

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