G-Hub High-pi

I’m pretty sure I’m the only one that actually took a close look at this sign, but there’s a lot going on here:

It reads:

G-Hub 欧洲啤酒节
一起来HIGH啤

Here’s what’s happening:

• G-Hub for “German Hub”? OK…
• Beer bubbles for the 氵 water component in 洲 and 酒
• In the character 啤, the word “BEER” replaces the mouth component 口
• Sudsy tops of characters and ice cubes or cheese cubes (??) inside 酒 (I want it to be cheese cubes, but I’m pretty sure it’s supposed to be ice cubes, sadly)
• The pun “HIGH啤“ which sounds like “happy” and uses the word “high” in the Chinese way to mean “excited and happy” plus the character 啤 from 啤酒