Punny Clothing Shop
This is a clothing store in Shanghai’s Jing’an Metro Station:
The name of the shop is 布言布语 (Bù Yán Bù Yǔ). The pun involves the character 布, which in this case, is a substitute for 不.
The original expression is: 不言不语, which means “to not say a single word.”
The pun gives us 布言布语 (the pronunciation matches exactly), riffing on words like 布料 (“cloth”) which use the 布 character.
Truth be told, 布言布语 is not a vey clever name. Sure, it has the pun, but 不言不语 has nothing to do with clothing. Still, somebody thought it was good enough for a clothing shop name.
Other Chinese brands have similarly used a language theme in their names. The first one that comes to mind for me is “BreadTalk,” which is 面包新语 in Chinese.
I’ve always seen BreadTalk written as “麵包物語”.
It’s possible that it has different names in different regions. A little Googling shows results for both 面包新语 and 麵包物語.