But what’s perhaps most interesting (infuriating?) about this ad is the way that this text is read…
First down the left column, then down the right (广告, 招商)
Then left to right across the top, then left to right across the bottom (虚位, 以待)
Have you ever noticed how hard it can be to figure out how to interpret 4 characters in a 2×2 grid? If you don’t already know the phrases used, this kind of text layout is super hard to read. That’s because there are three possible ways to read the 4 characters:
Left to right, across the top (modern horizontal)
Top to bottom, left to right (modern vertical)
Top to bottom, right to left (classical vertical)
This example is particularly egregious, though, since it mixes two orientations, and the phrase “广告招商” could also be understood as “招商广告”.
P.S. This ad wouldn’t work in traditional Chinese, because 广 (guǎng) in traditional is 廣 (guǎng). No big loss, though!
I’ve noted before that my daughter (now 8yo) was a fan of the character “biang” (an unofficial character used to write the name of a kind of noodle in northwestern China). We’ve also pointed out to her that it’s frequently not printed out (just as it’s not in the text of this article) because computers can’t handle it. But it’s been a while since we thought or talked about the character “biang.”
Then recently my wife spotted this use of “biang” in the wild and shared it with our daughter:
Her immediate response was, “they wrote it wrong. It’s missing a 立刀旁 (刂).”
Aaaand, she was right:
We’ve created a monster!
P.S. Technically, there’s probably no true “standard of correctness” for this character, but the one she originally learned (same as the image above, but using simplified components 长 and 马) seems to be the most widely accepted version.
Scholar Mode: Straight-up character origin research
Apologies to Olle, in that I may be misrepresenting his 5 stages a little bit in order to make a few points, but I believe that our groupings are mostly similar, and in any case, I am piggybacking on his article.
This is not a compliment. I’m not a fan of Shao Lan’s Chineasy, at least not for any serious student of Chinese. Chineasy is fine as a fun “Chinese Characters Lite” if you have no intention of becoming literate in Chinese. (See also Dr. Victor Mair’s thoughts on it.)
The problem with it is that it’s not a system. It’s just Chinese character dress-up. You can’tmemorizethousands of Chinese characters without a system. It’s how the Chinese themselves do it, and it’s how learners need to do it.
The question, then, becomes: how complicated of a system does this need to be?
Heisig’s work was an absolute breakthrough in the 1980’s. It was a breath of fresh air at a time when no one seemed to understand that practical language learning and scholarly language study of Asian languages did not have to be the same thing.
Heisig had the gall to “blasphemously” suggest that some systematically recurring character components could be assigned arbitrary meanings that the learner made up himself in order to concoct little mnemonic stories help him remember the correct meanings of the full characters.
If the “arbitrary” part is applied in moderation, this is definitely an improvement over the previous level, becomes you’re bringing a system into it. You’re recognizing that many character components are clear and easy to remember, plus they repeat a lot across different characters, and there’s a good reason for it. For the ones that aren’t clear or easy to be remember, you have a plan B. It’s a pragmatic system.
The problem here is that not every component has an obvious meaning, and if you start assigning many of your own un-scholarly meanings when you only know 50 characters, you’re not going to fully realize until you get to 500 characters that you really shouldn’t have chosen that meaning for that particular character component. But to change it now means changing a bunch of stories you had memorized. Yeah… it can be messy.
Diligent Heisig Mode
So if you were “lazy” before because you didn’t care what most components actually mean (historically), you’re “diligent” now in that you at least try to match the character components you are learning systematically to some kind of historical meaning.
You’re also actually paying attention to the difference between semantic (meaning) components and phonetic (sound) components. The extra time and effort spent here will really pay off when you make it to the advanced levels of your Chinese studies.
Keep in mind, however, that sometimes the “historically accurate” character breakdowns are simply not helpful or not practical (see “Scholar-Only Examples” below). In cases like these, even the “diligent” student may need to make a call in favor of his own sanity. He may need to “make something up” from time to time, but he tries not to. (In any case, the characters he punts on are likely the same ones literate native speakers have no clue about either.)
OCD Heisig Mode
But what if having a rough idea of semantic and phonetic component roles is not enough? What if you have to know the role of every character component for every character?
Well, I’d say that you may be a bit OCD… Or maybe that’s just your personal interest.
In either case, you’re probably spending far more time on your system than you need to. (What’s more important: your system, or reading Chinese?)
I won’t say too much about this.
Some learners really want to know the ins and outs of every character. And that’s cool. Clearly they have an interest that goes beyond the average learner’s.
But is this how far a learner needs to go? No. Recommending other learners go this route reminds me of a conversation I had with my 9th grade algebra teacher:
Me: Can we use a sheet of formulas for the test? Teacher: No. Me:*crestfallen* So we have to memorize them all. Teacher: Well, I didn’t say that… Me:*hope in my eyes* What do you mean? Teacher: Well, if you understand the principles behind the formulas, you don’t need to memorize them when you can simply derive them yourself whenever you forget them… Me:*hopes shattered*
These two people are not living in the same world.
Assessing the 5
Like Olle, I’d put myself in group 3, and it’s what I recommend that most clients do. As an elementary learner I was once in “Lazy Heisig Mode,” but I eventually realized my “system” was a bit of a mess, and I did the extra work to get to “Diligent Heisig Mode.” It’s a good place to be.
I’d say the 5 levels apply to most people like this:
Chineasy Mode: Tourists only! You’re not a serious learner, and that’s OK.
Lazy Heisig Mode: You’re not fully committed, and that’s OK too. If you decide to “go all the way” with Chinese, you can still upgrade later.
Diligent Heisig Mode: You’re committed, and you don’t want to waste time forgetting and relearning. You’re building a strong foundation for the long road ahead.
OCD Heisig Mode: I’m not sure you really exist? But anyway, if you do… you do you.
Scholar Mode: The world needs scholars! Thank you for your hard work. (Just remember that not everyone aspires to be at your level.)
You may not understand why it’s difficult and messy to learn the correct origins of all the characters you learn. I felt the same way once. I was all, “hey, I like language. I can handle it.”
OK, fair enough. I have some examples for you. No, you will not see the characters 山 or 月 or 好 or 明 or even 上 and 下. Those are the ones used to prove the opposing argument. Let’s look at a very simple beginner-level sentence.
你是我的朋友。 (Nǐ shì wǒ de péngyou.)
This is a first-semester Chinese sentence which means “You are my friend.” Easy vocabulary, easy grammar. Now let’s look at the characters.
If you’re a serious student of Chinese, you probably know about the Outliers Chinese Dictionary for Pleco. Here are the entries for those characters:
Not in my Outliers Dictionary. This explanation is from Wenlin:
In ancient times 的 meant ‘white’. Therefore 白 bái ‘white’ is a component in 的 (white: bright: clear: precise: bull’s-eye). 勺 sháo (‘spoon’) is phonetic: ancient 勺 *tsiak (modern sháo) sounded like ancient 的 *tiek (modern dì).
Holy crap. Don’t try to tell me that’s not a nightmare. It might be OK, if these were some cherry-picked exceptions, but they’re not, really. There are quite a few more common characters like this, although most characters are easier to make sense of when you break them down.
Try looking up the characters in this simple sentence if you want more trouble: 你不要说话！ (Nǐ bùyào shuōhuà!)
The unfortunate truth is that many super-common characters have historical origins that are elusive to beginners, to put it nicely.
This is not the end of the world, though! If you’re in “Diligent Heisig Mode,” this is how you approach the “你是我的朋友” sentence above:
你: OK, the “person” radical is meaningful. That’s something! I’ll just have to deal with the right side somehow, since the character origin is useless to me.
是: All right, we have a “sun” (which I know!) and another component. This is a challenge, but it’s such a super-common word, that I can accept brute-forcing it into my memory somehow.
我: Yikes, a similar situation to 是, but with a much crazier form. Fortunately, there are not many of these.
的: Two clear components, and this is the #1 most common character in the whole language. So yeah… my memory can make an allowance for this one.
朋: OK, now we’re getting somewhere. A doubled-up component meaning “friend.” I can work with that.
友: Recognizable components. OK.
It gets easier, but there are a few speed bumps in the beginning. It’s for this reason that it can be very useful to notforce yourself down that etymology rabbit hole for every new character you learn.
Most characters are composed of a sound component and a meaning component (they are called phono-semantic compounds), but the examples above are not so helpful in that way (even if some of them technically have a sound component). In any case, in order to “break into” the system and get it working for you, you have to do the work to learn the character component parts. Then the magic can start.
In conclusion:learn your character components (but not necessarily their full origins), and stay diligent. Your future Chinese literate self will thank you.
P.S. All my clients at AllSet Learning are strongly encouraged to become literate in Chinese using an approach similar to what I’ve discussed above. Feel free to get in touch.
P.P.S. I also discussed the Heisig method with my co-host Jared in our podcast, You Can Learn Chinese.
A while back I wrote about how learning Chinese compares to learning Japanese, difficulty-wise. It’s generated a lot of interest, but one point which many readers may not have fully understood was why the Japanese “pronunciation difficulty” line rises towards the end. Refer to the graph here:
So… What makes it more difficult when you study long enough? This is what I originally wrote:
Japanese pronunciation is quite easy at first. Some people have problems with the “tsu” sound, or difficulty pronouncing vowels in succession, as in “mae.” Honestly, though, Japanese pronunciation poses little challenge to the English speaker. The absolute beginner can memorize a few sentences, try to use them 20 minutes later, and be understood. The real difficulty with Japanese is in trying to sound like a native speaker. Getting pitch accent and sentence intonation to a native-like level is no easy task (and I have not done it yet!).
Recently I discovered YouTuber Dogen. He’s got a bunch of really great videos on advanced Japanese pronunciation, and this once does a great job of summing up and illustrating the 4 main types of Japanese pitch accent:
I don’t know about you, but I never studied Japanese pitch accent in depth as a student. Not as a beginner, and not as an intermediate to advanced student. I remember I learned what it was, but it was never given a lot of emphasis. It really does seem to be something you typically tackle once you’ve confirmed that you’re a super serious learner, and “just making myself understood” isn’t enough anymore.
This contrasts with Chinese, where the 4 tones are thrown in your face from the beginning (there is no escape), followed closely by the tone change rules.
Interestingly, when Chinese learners in China study Japanese in school, they do learn pitch accent from the get-go, and the result is much more native-like pronunciation from a much earlier stage. I’ve witnessed this, and it’s impressive. Freeing up learners from the burden of kanji (Chinese characters in Japanese) means that time and effort can be placed elsewhere. (Similarly, Chinese learners tend to be a bit weak on the non-character syllabaries of Japanese: hiragana and katakana, over-relying on their character recognition advantage to get them through reading.)
Can you read the Chinese? It’s supposed to say 新年快乐.
I can get the 新年 easily, and then I can make out the 快, but the 乐… the top sort of works, but the bottom just… huh??
It’s fun to see stylizations that don’t work sometimes, too.
P.S. The “translation” I used for the title of this post is sort of a translation of the hard-to-read Chinese. It doesn’t totally work, though, because the “year” part of the Chinese is easy to read; it’s the “happy” part that isn’t. But I didn’t like the sound of “Something New Year,” so here we are! Anyone got a better idea for a translation?
I recently wrote about being amazed by how many characters my daughter learned in a year of Chinese elementary school. I’ve got a lot of thoughts on that, and it’s a great way to highlight the difference between “first language acquisition” and “second language acquisition,” as well as the difference in respective study materials. But first, I just want to share just the lists of characters and words covered in the textbooks of the two semesters of first grade in China. (Otherwise, I’ll never get this stuff done!)
The following word lists come from this 语文 (Chinese language) textbook series, the standard set approved for all Chinese children by the Chinese government in 2018 (and published by 人民教育出版社):
The book on the left is for semester 1 (上册), and the book on the right is for semester 2 (下册).
In the images to follow, the characters in the 写字表 (“Character Writing List”) are all words the kids need to learn to write, even if some of them initially appear in a 识字 (“Character Recognition”) section of the textbook, and some of them first appear in other sections.
Grade 1: Semester 1 (Character List)
Grade 1: Semester 2 (Character List)
Grade 1: Semester 2 (Word List)
This isn’t a comprehensive list of all the words that could be made (or even were covered) by the characters learned in the second semester of first grade. It’s more a list of words that can be formed with the new characters learned and were covered in class. Single-character words are not included in this list. (Note: just perusing this list, you will notice that even in first grade, certain words appear that you would never teach a non-native beginner learner.)
Apologies for the iffy quality… the scanner was acting up. All the characters should be clearly legible, though.
I’ll follow up in a future post with some of my thoughts on all this. I also plan to convert these lists to nice electronic text formats (or maybe just find a place to download them), but if someone else does it first, please share!
In the meantime, beginners, do not despair! You’re not a child, and you won’t learn like one, but you can still learn Chinese. Just differently.
My daughter has just finished first grade in a Chinese elementary school. I’ve been absolutely blown away by how many characters she has learned in her first year (that’s a topic of an upcoming post).
Just the other day, we were having a conversation (mostly in English) about what characters we thought were “hard.” It was interesting getting her perspective, because it was totally different from mine. We didn’t agree at all on which ones were “hard.”
That’s when I brought up the (non-standard) Chinese character “biáng,” a ridiculously complex character used only to write “biángbiáng 面” (a kind of noodle). Anyway, she loved it, and after writing it a few times, can now write it from memory, and it actually looks pretty good.
Please excuse the “proud dad” nature of this post… I’m actually more blown away than straight-up proud. No one even encouraged her to learn to write this character. But here’s her writing the character from memory (bad video quality… sorry):
And here’s the finished product, after she added a bit of extra text to the top and bottom:
Note: computers cannot display this Chinese character. It’s often written in pinyin, and even when it appears on menus in China, it’s either handwritten or some weird mismatched pasted-on character.
And yes, my 7-year-old’s Chinese handwriting is already better than mine. It only took one year.
This ad is hanging in Shanghai’s “Cloud 9” (龙之梦) shopping mall:
First of all the repeating character is 鹅, which means “goose.” In the circular logo, you can see a little characterplay going on with the goose head.
Above that, you have “鹅，鹅，鹅” which, of course, reads “goose, goose, goose.” This is a famous first line of a classical Chinese poem. It’s famous because it’s so simple, so a lot of kids memorize it as one of their first (if not the first) classical poems committed to memory.
The word is 扣子, meaning “button” (the kind you sew onto clothing). In Chinese, the kind of button you press is a totally different word, and even has the verb for “to press” as the first character: 按钮. (When you think about it, it seems kind of dumb that we use “button” for both of those things in English. Sure, you can say “push-button” in English, but it still feels to me like whoever decided to use the word “button” for the new kind that you press wasn’t super bright…)
Way back in 2015 I recommended the Outlier Dictionary of Chinese Characters for Pleco. It’s been a while, but the team has been busy. They’ve been continuously adding to their character dictionary, and they’ve also created a video course for self-learners that want to learn Chinese characters by the Outlier method.
I don’t routinely plug other products, but this is one I really believe in. These guys know what they’re doing, and they are utterly dedicated to their cause. You may notice in the video that they’re not exactly “entertainers,” but they don’t beat around the bush and they do know what they’re talking about!
The name of the service is 盟盟 (and apparently all the good domain names have been taken for that one). You can see how the “盟” character blends nicely into the drawing of the ship.
But no, the brand has nothing to do with ships or cruises or whatever… So while the characterplay looks like it kind of works, the picture really has nothing to do with what 盟盟 is all about: franchising (加盟) other brands.
This ad (spotted in the Shanghai Metro) is interesting for a number of reasons:
What caught my attention was the font. “Blocky” (sometimes pixely) fonts are quite common, but I’ve never seen one so “spaced out” like this before. Yet the word 流行 (“popular”) is clearly visible.
And I didn’t even realize it at first, but the word 流行 is also written backwards! This is not something I have seen before, and I’m not sure what the intended effect is. (Maybe if I were a fan I’d get it?)
Nice of the poster to include the pinyin for 流行 (liúxíng), though!
Chris Lee is the English name for Li Yuchun (李宇春), which some of the older “China watcher” crowd might remember for her rise to prominence on the popular “Super Girl” singing competition in 2005.
Over Christmas in Florida, my dad gave my son (then not quite three years old) a set of wooden blocks. What’s interesting is that these were Chinese character blocks, featuring both Chinese characters and their stroke orders. And these were made in the USA! (Must have been one of the few toys my kids got for Christmas that wasn’t made in China, and it was a set of Chinese character blocks.)
We couldn’t fit such a heavy toy in our luggage on the trip back, so my dad shipped them over for us: Chinese blocks, made in the USA, shipped from the USA to China. Irony level up!
These are apparently “Uncle Goose” brand wooden blocks, but the ones we have look different from what’s on Amazon. I like ours better… they look like these, and have a map of China on the back, as well as a cool dragon and stuff.
In Shanghai’s Changning Raffles City (长宁来福士) mall, there’s a new bookstore called Yan Ji You (言几又). Does that name strike you as weird? It should. It’s a weird name. 言 is used as a word by itself mostly just in classical Chinese, but then the use of 几 (grammar points here) and 又 (grammar points here) also don’t make sense. What’s going on?
It’s not obvious, but the name as a deconstruction of the character 设, as in 设计, the word for “design.” When you break down the character 设, you can break it into “left-right” structure (⿰) first, giving you 讠 and 殳. Then 殳 can be further broken down as a top-bottom structure (⿱), giving you 讠, 几, 又. But 讠 (the “speech radical”) is just a simplified stand-in for 言, and 言 looks way better as a stand-alone character anyway, so the end result is 言几又.
“I see” is a children’s dance studio in Shanghai. Here’s the logo:
Can you read the Chinese name? Hint: the first character is not just 火. (It’ll be much easier if you’re already familiar with the Chinese names of some popular fairytales. Or even if you’re familiar with the Chinese names of Disney animated classics.)
In this case, we’re dealing with the name 灰姑娘, literally, “ashes girl,” which is the Chinese name for “Cinderella.”
Confession time! I think it wasn’t until I learned the Chinese name for Cinderella that I even realized that the “Cinder” part of “Cinderella” was a reference to ashes rather than being kind of like a cross between “Cindy” and “Stella” with a random “er” thrown in for style.
According to Wikipedia, the “cinder” part “has to do with the fact that servants… were usually soiled with ash at that time, because of their cleaning work and also because they had to live in cold basements so they usually tried to get warm by sitting close to the fireplace.”
Anyway, it might be easy to miss that the dancer in the logo next to the 火 character is part of the larger character 灰.