Fat, and also Beautiful
The first part of the name of this shop qualifies for the “really simple signs” file:
The name of the store reads 胖也美服饰, literally, “fat also beautiful apparel.” This is the equivalent of a plus sizes store in the US (although, looking at the official 胖也美 website, the Chinese 胖 isn’t quite as big as the American “plus”).
To make it even clearer exactly what they’re selling, the 胖也美 website also uses the phrase 胖人服饰, which could be literally translated as “fat people apparel.”
This is one of those cases where culture makes a huge difference in translation.