The Yongjiu Bicycles Logo

I noticed this cleverly designed logo for the Shanghai brand 永久 recently, and had to take note:

永久 means “permanent.” Here’s the logo with its English name, “Forever”:

Here’s a bit of evolution of the logo over the years (notice that it was once written right-to-left):

Finally, if you’re having trouble identifying the character elements in the logo, here’s a little deconstruction aid for you: