by John Pasden
20 Mar 2012
The style of the character “租” (meaning “rent” as in “for ~”) below really jumped out at me when I saw it in a store window:
Amazing how good a simple sign can look when the handwriting looks good…
John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.
Fontology – gotta love handwriting over computer text. The caligraphy shows the viewer that they have superior control paint brush to paper – I would bet they work with their hands very well.
It is really cool how it looks like two buildings